Part 1: Events Concepts and ManagementChapter 1: Introduction to Events ManagementChapter 2: Events Destinations ManagementChapter 3: Event EntrepreneurshipChapter 4: Human Resource ManagementPart 2: Events Finance and LawChapter 5: Financial Management in the Events IndustryChapter 6: Costing, Pricing and Capital in the Events IndustryChapter 7: Project Management and FinancingChapter 8: Risk Management and SafetyPart 3: Events Marketing and MediaChapter 9: Event SponsorshipChapter 10: Marketing Process, Communications and Public RelationsChapter 11: Brand Co-Creation and Social MediaChapter 12: New Multimedia Technology for Events OrganisersPart 4: Events Preparation and OperationChapter 13: Events Assessing, Planning and MonitoringChapter 14: Event LogisticsChapter 15: Event Production, Design and LightingChapter 16: Crowd Control and Crowd DynamicsChapter 17: Expos, Conferences and ConventionsPart 5: Events and BeyondChapter 18: Sustainable Festivals and EventsChapter 19: Long Term Legacy and ImpactsChapter 20: Sport EventsChapter 21: Evaluation and Impact of EventsChapter 22: The Future of the Events Industry.