In less than a decade, the sport of mixed martial arts (MMA) went from a novelty spectacle to a worldwide phenomenon. The sport of mixed martial arts has penetrated the defence of the mainstream media where it's outselling boxing, pro wrestling and any other combat sport. This riveting and fascinating book explores the lives and careers of the toughest fighters ever to have stepped into the Ultimate Fighting Championship arena. Within these pages for the first time is a compilation of exclusive interviews with the greatest UFC champions and superstars. In their own words the hardest athletes in the world tell their stories, the obstacles and hardships they have had to endure, giving us a rare insight into the lives and careers of the titans who have propelled the sport into the big time, making it the fastest growing sport in the world. The UFC broke the pay-per-view industry's all time records for a single year's business. What the UFC is doing - and what the WWE and boxing haven't done - is create new stars. In U.
SA and Japan MMA has climbed to celestial heights with regular attendances in excess of 20,000 up as far as 100,000. In the U.K the UFC is outselling fights headlined by the most popular boxers in the country. This book charts the radically diverse backgrounds of the fighters, from the legendary pioneers and UFC Hall of Famers Royce Gracie, Ken Shamrock, Mark Coleman, to iconic fighters and champions Randy Couture, Chuck Liddell, Matt Hughes and the controversial charismatic star "The Huntington Beach Bad Boy" Tito Ortiz, finally moving on to rising stars Michael Bisping and Georges St Pierre. Ultimate Conversations gives you an incredible glimpse into just what it takes to survive in the world's most brutal arena in the most popular and exciting combat sport on the planet.