Essential reading for anyone who has to work with social media in a professional capacity, from using networking sites to marketing their businesses or employers. Many people use social media every day - and it can be a vital tool in professional life. Whether you're polishing an online CV through a site like LinkedIn, contributing to a chat group relating to your industry sector, or using Instagram to highlight goods and services, the professional face you present needs to be strategically different to the 'social' posts that you may make outside of work. You need to know your audience, work out the best channels to use, and sharpen your messaging accordingly. Using Social Media at Work is an easy to read, pocket-sized guide that can be dipped into for advice, tips and guidance - perfect for reading in a lunch break or on a commute. It is full of practical advice on how to use social media to your professional advantage, work effectively within your employer's guidelines - as well as what not to do!.