>'I work in the field of perception management, although the less colorful term is 'media manipulation.' We're the CIA of PR, the sublime little gremlins who live just outside your senses, selling you products and concepts without you even knowing.'>Scott Singer is a publicist, expert spin doctor and media assassin, killing scandals and selling the unsellable - be it guns, porn or reputations. Now he's the hired gun in a record company's attempt to save the public character of their major artist, rap star Jeremy Sharpe, a.k.a. Hunta. Hunta is no stranger to controversy.

He currently stands accused by the media of inciting criminal acts among his teenage fans and his staff are fighting to stop a former assistant going to the press with her own accusations.The obvious defense is to discredit Hunta's accuser. Despite his nefarious accomplishments, Scott's never used his talents to ruin another human being before, and he doesn't want to start. So instead of getting nasty, he gets creative. One way to avoid a scandal is to create a bigger one - a grand and epic hoax that will dominate the news cycle, and eclipse the truth. It will be his greatest achievement to date, if it works.