Featured product treatment in Redleaf Press catalogs. Redleaf Press mails out approximately one million catalogs each year to early childhood professionals, including family child care providers, child care center and early education teachers and directors, post-secondary academia, and state-affiliated organizations. Online and social media campaign, including promotional emails to Redleaf Press email subscribers. Publicity and promotion in conjunction with the author's speaking engagements and trainings at early childhood and health and safety conferences regionally and nationally, including the National Association for the Education of Young Children's Annual Conference, the National Association for the Education of Young Children's National Institute for Early Childhood Professional Development, the National Head Start Association Annual Conference, and the National Association for Family Child Care Annual Conference.