INTRODUCTION: SPINNING THIS BOOK "Then you should say what you mean," the March Hare went on."I do," Alice hastily replied; "at least -- at least I mean what I say -- that's the same thing, you know.""Not the same thing a bit!" said the Hatter. "Why, you might as well say that 'I see what I eat' is the same thing as "I eat what I see'!""You might just as well say," added the March Hare, "that 'I like what I get' is the same thing as 'I get what I like'!""You might just as well say," added the Dormouse, which seemed to be talking in its sleep, "that 'I breathe when I sleep' is the same thing as 'I sleep when I breathe'!""Itisthe same thing with you," said the Hatter, and here the conversation dropped.-- Lewis Carroll,Alice's Adventures in Wonderland,Chapter VII: A Mad Tea Party This book was born in shock: the shock of sitting down as co-host ofCrossfirefor the very first time, in February 1996. I asked a straightforward question, expecting a straightforward answer. What I got instead was spin.Our guest was conservative Republican Senator Don Nickles of Oklahoma.

But it could have been liberal Democratic Senator Teddy Kennedy of Massachusetts. No matter. The result's the same. We ask. They spin.There is no good definition of spin. It's easier to say what it's not than what it is: It's not the truth. Neither is it a lie.

Spin lies somewhere in between: almost telling the truth, but not quite; bending the truth to make things look as good -- or as bad -- as possible; painting things in the best possible -- or worst possible -- light.Spin is nothing new. As we shall see, it has been around since Adam and Eve. But we are more aware of it today. It is used more outrageously today. And we've finally given it a name.Spin is everywhere. It is part of our daily vocabulary.

It colors and shapes every arena of human endeavor. Grownups do it; kids do it. We live in a world of spin.Of course, politics is one of spin's most fertile breeding grounds. Many political campaigns establish official "spin rooms." Consultants are hired to put the "best spin" on a candidate's resume. The candidate himself learns to spin, rather than answer a question directly. Party leaders are recruited to parachute into campaigns and serve as "master spinners.

" Today's variation of an old cynicism reads:How can you tell when a politician is spinning? When his lips are moving!Spin is not limited to political campaigns. It not only helps people to get elected, it helps them to stay in office and build public support for their programs. Whether in the city council, or in the U.S. Congress, spin is a big part of getting bills passed. When Tom Daschle took over as Senate majority leader in June 2001, he created a special "intensive care unit" for members of the media with questions on the pending patients' bill of rights. Reported theWashington Post:"No media ICU would be complete without spin doctors, who will offer reporters quick rebuttals to attacks by the health care industry and its allies in Congress."But the political realm has no monopoly on spin.

In fact, politicians may not even be the worst offenders: Defense lawyers are paid to put the best possible spin on their client's criminal behavior: "Yes, Your Honor, she did stab her husband 30 times with a butcher knife while he was watching the evening news, but she's a good mother to her 6 children and she volunteers for the Red Cross every Saturday." Salesmen spin the supposed magic of their products: "This new vacuum cleaner actually makes housework fun!" TV networks spin their nightly newscast: "Ten reasons why all children hate their parents. Tape at 11." Over cocktails, men and women spin their sex appeal: "No, actually, there's no one in my life right now." Meaning, of course, no one I want to tell you about.<.