#x1C;C.K. Prahalad argues that companies must revolutionize how they do business in developing countries if both sides of that economic equation are to prosper. Drawing on a wealth of case studies, his compelling new book offers an intriguing blueprint for how to fight poverty with profitability.#x1D; --Bill Gates, Chairman and Chief Software Architect, Microsoft (2004) #xA0; An idea can change the world. #xA0; How to serve the world#x19;s poorest people and make a profit New strategies and tactics for building winning businesses in today#x19;s emerging markets New bottom of the pyramid trends in technology, healthcare, consumer goods, finance, and beyond Insights from top CEOs succeeding in emerging markets New and updated case studies--from Jaipur Rugs#x19; revolutionary supply chain to Reuters#x19; data services for farmers Five years ago, C.K. Prahalad#x19;s The Fortune at the Bottom of the Pyramidshowed companies how they could reignite profits and growth by serving the world#x19;s five billion poorest people.
Hundreds of firms have successfully taken that path--building large, profitable businesses that are reducing poverty and eliminating human misery at the same time. #xA0; Now, Prahalad has updated his extraordinary book to reflect the lessons of the past five years: business-building strategies, techniques, and innovations proven to work in emerging markets. The fortune at the bottom of the pyramid: doing well by doing good or doing good by doing well! #xA0; Inspired by C.K. Prahalad#x19;s breakthrough insights in the original edition of The Fortune at the Bottom of the Pyramid, a wide variety of firms are identifying, building, and profiting from new markets among the world#x19;s poorest people--while at the same time helping eliminate poverty and human misery. Five years after this book#x19;s first publication, Prahalad#x19;s ideas are no longer isolated instances of innovations.#xA0; They are proven, widely practiced #x1C;reality.#x1D; #xA0; In this 5th Anniversary Edition, Prahalad updates his book to give readers a picture of how this idea is being implemented in poor regions around the world.
#xA0; Prahalad also offers an up-to-the-minute assessment of key questions such as: Is there truly a market? Is there scale? Is there profit? Is there innovation? Is this a global opportunity? Five years ago, executives could be hopeful that the answers to these questions would be positive. Now, as Prahalad demonstrates, they can be certain of it. #xA0; Solving the unique problems faced by bottom of pyramid customers How to make a profit by helping people escape poverty and misery Breakthrough forms of innovation for emerging markets From rugs to cellphones, finance to energy, supply chains to state-of-the-art technology Building new ecosystems for wealth creation You can#x19;t do it alone--but you can do it together Scaling up to impact the enterprise--and society Beyond #x1C;micro-businesses#x1D; and prototypes: large presence, large wins The CD included with the book includes video case studies and three bonus PDF case studies.#xA0;Bonus videos and case studies, in addition to those on the CD, can be found on the book's website, www.whartonsp.com/prahalad.