United Stationers Supply was one of North America's largest wholesalers of business products to resellers, with sales of $4.6 billion in 2007. the company stocked over 100,000 products in several categories, including traditional office, janitorial, and industrial supplies, technology products, foodservice consumables and office furniture. In spite of their success, the internet was changing the way that people shop, and as a result, United Stationers felt the need to change its marketing strategies in order to keep up with the rapidly changing nature of the global environment. This case explores the question of what should United Stationers do with regards to their e-commerce strategy, given the level of strategic and technical complexity surrounding their potential options?.