(Flap Copy)From the greatest minds in business today comes a groundbreaking new blueprint for executing the next stage of customer-created value. C.K. Prahalad, the world's premier business thinker, and management guru M.S. Krishnan unveil the critical missing link in connecting strategy to execution-building organizational capabilities that allow companies to achieve and sustain continuous change and innovation.The New Age of Innovationreveals that the key to creating value and the future growth of every business depends on accessing a global network of resources to co-create unique experiences with customers, one at a time. To achieve this, CEOs, executives, and managers at every level must transform their business processes, technical systems, and supply chain management, implementing key social and technological infrastructure requirements to create an ongoing innovation advantage.

In this landmark work, Prahalad and Krishnan explain how to accomplish this shift-one where IT and the management architecture form the corporation's fundamental foundation. They provide practical time- and cost-saving strategies for Redesigning systems to cocreate value with customers and connect all parts of a firm to this process Measuring individual behavior through smart analytics Ceaselessly improve the flexibility and efficiency in all customer-facing and back end processes Treating all involved individuals-customers, employees, investors, suppliers-as unique Working across cultures and time-zones in a seamless global network Building teams that are capable of providing high-quality, low-cost solutions rapidlyTo successfully compete on the battlefields of 21st-century business, companies must reinvent their processes and culture in order to sustain innovative solutions.The New Age of Innovationis a complete program for achieving this transformation to meet the needs of the end consumer of the future. (Back Cover Copy)The new global standard for innovation and corporate growth"Prahalad and Krishnan show us how innovation will be driven by the seamless integration of strategy, business processes, technology, and people. While this may seem an insurmountable task, the authors delight the reader by creating an architectural framework for business transformation. I have yet to come across a book that offers such a clear roadmap."-S. Ramadorai CEO Tata Consultancy ServicesThe world's most influential management thinker C.

K. Prahalad and management guru M.S. Krishnan have unlocked the secret to executing and sustaining innovation-reinventing business processes on a global scale. In their new masterworkThe New Age of Innovation, they demonstrate how managers must use technology and analytics throughout their organization to empower customers to co-create business solutions that serve their unique needs. Affecting all levels of management-from call center operators to CEOs-their brilliant new blueprint explains how to think differently about innovation in order to achieve unprecedented levels of profit and corporate growth.