"From an educator's perspective, this is probably the best book on photography I've come across . This title covers everything that photographic students need from production and distribution to critical analysis (and everything in between). - Dave Caton, Swindon College, UK A relevant and inspiring book that strikes a good balance between explaining the basics and giving an inspirational look into the world of professional photography. Attractively and clearly laid out with clear graphics and good examples of professional work. - Katherine Baker, Guildford College, UK The style and layout of the book is very clear and accessible which makes the book really practical and easy to use. - Peter Smith, University of Westminster, UK Very up-to-date text/layout style which students have commented on! Set out in a very clear and easy fashion. - Richard Sainsbury, Guildford College, UK This book is an ideal reference to many key areas and modules on our photography courses . Engaging, easy to read and scan, well illustrated with fresh layout, graphics and typography.

- Graham Hembrough, Coleg Llandrillo, UK I will definitely adopt this book in the future. - Diane Meyer, Loyola Marymount University, USA The book deals with the basic underpinning skills and knowledge of photography. I think the students will find it easy to use and may encourage them to read more. - Bernadette Stanley, Rotherham College of Arts & Technology, UK For me, this book does an excellent job of what the tittle suggests; offering an introduction to the fundamentals of creative photography. The sections offer an insight into the technical, creative, commercial, communicative and professional aspects of photography. The text content is very clear and informative and the design/ layout/ text & image ratio is very manageable. - Matthew Lee, Srishti School of Art, Design & Technology, India Very interesting . ideal for first year students.

- Alan Oliver, University of Leeds, UK".