v Preface. Acknowledgements. Using this Book. About the Authors. PART I. 1. Introduction. 1.

0 Models and Modeling. 1.1 Well-structured Versus Ill-structured Problems. 1.2 Modeling versus Problem Solving. 1.3 Modeling for Insight. 1.

4 Novice Modelers and Expert Modelers. 1.5 Craft Skills in Modeling. 1.6 A Structured Modeling Process. 1.7 Modeling Tools. 1.

8 Summary. 2. Foundations of Modeling for Insight. 2.0 Introduction. 2.1 The Modeling Process. 2.

1.1 Frame the Problem. 2.1.2 Diagram the Problem. 2.1.3 Build a Model.

2.1.4 Generate Insights. 2.2 Tools for Modeling. 2.2.1 Influence Diagrams.

2.2.2 Spreadsheet Engineering. 2.2.3 Parameterization. 2.2.

4 Sensitivity Analysis. 2.2.5 Strategy Analysis. 2.2.6 Iterative Modeling. 2.

3 Presentation Skills. 2.3.1 Special Challenges for Quantitative Analysts. 2.3.2 Principles for Effective Presentations. 2.

3.3 The Process of Creating an Effective Presentation. 2.2.4 Pitfalls in Presentations. 2.4 Summary. 3.

Spreadsheet Engineering. 3.0 Why Use Spreadsheets? 3.1 Spreadsheet Engineering. 3.1.1 Design. 3.

1.2 Build. 3.1.3 Test. 3.1.4 Analyze.

3.2 Summary. PART II. 4. A First Example: The Red Cross Problem. 4.0 Introduction. 4.

1 The Red Cross Problem. 4.1.1 Frame the problem. 4.1.2 Diagram the problem. 4.

1.3 Build the model - Surplus. 4.1.4 Generate insights. 4.2 Bringing Blood Quality into the Analysis. 4.

2.1 Influence Diagram for quality. 4.2.2 Build the model - Blood quality. 4.2.3 Generate insights.

4.2.4 Wrap-up. 4.3 Improving and Iterating. 4.4 Summary. 5.

The Retirement Planning Problem. 5.0 Introduction. 5.1 Retirement Planning (A). 5.1.1 Frame the problem.

5.1.2 Diagram the problem. 5.1.3 Build the model - M1. 5.1.

4 Generate insights - M1. 5.1.5 Improving and iterating. 5.1.6 Diagram the problem - M2. 5.

1.7 Build the model - M2. 5.1.8 Generate insights - M2. 5.2 Retirement Planning (B). 5.

2.1 Frame the problem - M3. 5.2.2 Diagram the problem - M3. 5.2.3 Build the model - M3.

5.2.4 Generate insights - M3. 5.3 Retirement Planning (C). 5.3.1 Diagram the problem and build the model - M4.

5.3.2 Generate insights - M4. 5.4 Presentation of Results. 5.5 Summary. 6.

The Technology Option Problem. 6.0 Introduction. 6.1 Technology Option (A). 6.1.1 Frame the problem.

6.1.2 Diagram the problem. 6.1.3 Build the model - M1. 6.1.

4 Generate insights - M1. 6.2 Technology Option (B). 6.2.1 Frame the problem - M2. 6.2.

2 Diagram the problem - M2. 6.2.3 Build the model - M2. 6.2.4 Generate insights - M2. 6.

3 Further Refinements. 6.3.1 Frame the problem - M3. 6.3.2 Diagram the problem - M3. 6.

3.3 Build the model - M3. 6.3.4 Generate insights - M3. 6.3.5 Diagram the problem - M4.

6.3.6 Build the model - M4. 6.3.7 Generate insights - M4. 6.4 Presentation of Results.

6.5 Summary. PART III. 7. MediDevice. 7.0 Introduction. 7.

1 MediDevice (A). 7.1.1 Frame the problem. 7.1.2 Diagram the problem. 7.

1.3 Build the model - M1. 7.1.4 Generate insights - M1. 7.2 Revising the model. 7.

2.1 Frame the problem - M2. 7.2.2 Diagram the problem - M2. 7.2.3 Build the model - M2.

7.2.4 Generate insights - M2. 7.3 MediDevice (B). 7.3.1 Diagram the problem - M3.

7.3.2 Build the model - M3. 7.3.3 Generate insights - M3. 7.3.

4 Build the model and generate insights - M4. 7.4 Presentation of Results. 7.