Flashes everywhere, loud, bold commercials appear on the screen by the minute. A day without catching sight of advertising is hardly imaginable in modern everyday life. Customer attention is a valuable commodity. But how can companies easily and effectively draw the attention of potential customers, convincing them them of their own product or service? In this book, online marketing expert Oliver Pott explains how you can achieve smart and sustainable visibility for your company in just six steps in order to address particularly relevant target groups and thereby significantly increase your sales. If you also master the three dimensions of high-value visibility - consisting of relevance, authority and storytelling - you can completely abandon flashy campaigns in the future and still remain visible and relevant.