Chapter 1 Detroit Dreaming Berry Gordy Jr. was the seventh of eight children, born in Detroit on Thanksgiving Day, November 28, 1929, just at the onset of the Great Depression. His father was the son of freed Georgia slaves who had become sharecroppers of a 168-acre patch of barren farmland that had yielded barely enough to keep the family going. Twenty-three children were born there, but fourteen died at or shortly after birth. Those who survived were tough. The mulatto Berry Gordy Sr.--his own father was the child of a slave and her white plantation owner--was a short, wiry man who did not get to high school until he was twenty-two because his family could not spare him from the backbreaking farming. Berry Gordy Sr.

was thirty--mature by local standards--when he married Bertha, a short, cute nineteen-year-old schoolteacher of African and Indian descent. In 1922, three years into their marriage, Gordy made a deal that changed their lives--he sold a load of the farm''s timber stumps for $2,600, a small fortune in rural Georgia. As word of the sale spread, the family worried that local whites might rob Gordy, so he traveled to Detroit, where his brother had recently moved, to cash the check. Once there, he never returned. Bertha and their three children joined him a month later. The promise of assembly-line jobs in auto plants had lured many southerners to Detroit since the mid-1800s. The Motor City''s population boomed 1,200 percent during a fifty-year period that ended with the Great War. Ford was the first to break the racial barrier when it began hiring black workers in 1914.

During the Roaring Twenties, Detroit had become America''s fifth-largest city and its second-fastest-growing. And although Jim Crow laws were still widely entrenched and the city largely segregated, to many southern blacks Detroit offered genuine possibilities for progress. Berry Gordy Sr.''s start was not auspicious. Shortly after arriving, he used his share of the $2,600 windfall as a deposit on a cramped two-story home. It looked like a decent buy--at $8,500--until the Gordys moved in and discovered it was falling apart. Rotting plasterboard was hidden by fresh wallpaper, and bursting pipes had been concealed under duct tape. In the small space, the Gordys eventually had eight children who shared only three beds.

Berry Jr. slept with his sister Gwen. The house was rat-infested, and the children often piled into the kitchen and watched in horror and fascination as their father killed giant rats. Once, a rat jumped from the oven onto Berry Sr.''s face, leaving him blood-covered and the children screaming in terror. For several years, Berry Sr. hustled through a string of odd jobs and frequently rented an empty lot where he sold everything from ice to coal, wood, Christmas trees, watermelons, and old car parts. Finally, he landed a gig as an apprentice plasterer for black contractors and in a year earned a union card.

He then found steady work and saved enough to launch his own businesses. He not only started a carpentry shop but also bought the neighboring Booker T. Washington Grocery Store, as well as a print shop. When Berry Jr. was six, his family sold their decrepit house and moved to a better, two-story commercial building on the city''s east side. (Years later, when Berry Jr. was a successful music mogul, he bought the street signs that marked the corner where their original home had been and planted them in his California backyard.) Racial strife in Detroit worsened as Berry Jr.

grew up. World War II saw almost two hundred defense plants open in the Motor City, and despite Franklin Roosevelt''s Fair Employment Practices Committee, almost one third refused to hire blacks. Poor whites flooded the city to fill new jobs, upsetting longtime black residents. In June 1943, white workers at a Packard plant went on strike when three blacks were hired to work next to them. Tensions boiled over a couple of weeks later, leading to three days of race riots and a bloody police response. Thirty-four people were killed, most of them black, and almost half by the police. But the Gordys tried to steer clear of all this. Political discussions were not tolerated at the dinner table.

Gordy''s parents had different concerns, ones shared by many middle-class black families: their energies were channeled into commerce, education, and discipline. Berry''s mother, Bertha, raised her eight children and still found time to study retail management at Wayne State University, as well as take business courses at the University of Michigan. She earned a degree from the Detroit Institute of Commerce and later was one of three founders of a life insurance company that specialized in residents of black neighborhoods. Berry''s father worked long hours and was frugal. The Gordys had a simple philosophy: family loyalty and hard work were the keys to happiness. The Gordy kids would start working in the family''s grocery store once they were tall enough to reach over the countertop. "There is strength in unity," Bertha used to tell her children. Both parents were strict disciplinarians, praising their children generously for good accomplishments but also meting out corporal punishment for transgressions.

Serious infractions brought out an ironing cord that Berry Sr. wielded with little restraint, giving whippings that, Berry Jr. later said, "you didn''t forget." Junior''s worst beating came once after his parents discovered that he had stolen some money from one of his older brothers. But the tough discipline and emphasis on hard work paid off. Loucye, one of four daughters, was a typical product of the family''s mantra. She was the first black woman to become the assistant property officer at the nearby Fort Wayne army reserves. Her sisters, Esther, Anna, and Gwen, worked equally hard.

The older Gordy sons were no different, with Fuller and George dutifully carrying out tough assignments in the family''s construction and printing ventures. However, the Gordy work ethic somehow seemed to dissipate when it came to the youngest sons, Robert and Berry. Both disliked manual work. A childhood family friend, Artie King, recalled the two brothers as "the two laziest guys in the world." Robert preferred playing records in the basement and spending evenings at a local dance club, the Sedan. Berry also liked music, scribbling out a few rough songs and even winning a local talent contest for his "Berry''s Boogie," a lively piece inspired by Hazel Scott''s popular "Boogie Woogie." Berry hung out on nearby Hastings Street, a colorful neighborhood through street filled with drunks, prostitutes, blues bars, poolrooms, a theater, and a half-dozen greasy spoons. During the day, the street was crammed with Orthodox Jews looking for goods to sell in pawnshops.

At nights, hustlers--pimps, numbers runners, and gamblers--controlled the area. To Berry, Hastings Street offered something his family lacked: excitement. And he couldn''t understand why his father worked so hard to earn a barely decent living when numbers runners worked less and had thick stacks of cash. CT''s, a busy barbecue joint, was also the local numbers headquarters. Berry was six when he played war, his first card game on the streets. Soon, the undersized kid moved from pitching pennies to craps, then to black- jack, and finally to poker. Although his parents were strictly against gambling, young Berry loved it and hid his new passion. He admired the flashy clothes and the sparkling Cadillacs that were the envy of the neighborhood.

But he invariably lost to streetwise teenagers. The Hastings Street pawnshops got to know Berry when he was only fourteen. He brought them everything from suits to watches to raise money for more gambling. It was also along Hastings that Berry Jr. lost his virginity, paying a couple of dollars to a streetwalker for a few minutes in a dingy tenement. With dreams of fast money and with little respect for formal education, Berry was, unsurprisingly, a poor student. He became a class clown to deflect attention from his failure to keep up with his classmates. Since he usually brought home report cards filled with D''s and F''s, his parents congratulated him when he managed to pull a C.

To impress his teachers, Berry memorized the alphabet backward and raced through it for anyone who would listen. His parents and siblings were among the few who knew it was a memory trick and that he had basic problems reading. "I was so far behind the rest of the class," he later recalled, "I just knew I had to be dumb." Berry''s school problems and his fascination with street hustlers angered his father. He considered his son lazy and lacking self-control, citing his tendency to sleep late, run perpetually behind schedule, and be a bed wetter until he was ten. Although Berry knew he was seen as a problem child, it did not reduce his own mighty self-esteem. He considered himself "the chosen one" and reminded his siblings that he was the one named after their father. His father tried to instill discipline by placing him on contracting jobs.

Berry hated having to get up early on cold mornings, knocking out dirty ceilings, sucking in dust, and feeling constantly tired. Soon, his father had him sell Christmas trees. But again, he scraped by on the bare minimum. When he complained, his father lectured him about how rough times had been in the South and how lucky the children were to have the opportunities available in Detroit. His father''s stories of hard work did not impress him. Berry was anxious to find easier work away from his family. He and two friends set up a shoeshine stand outside the city''s largest department store. After that failed, he went door to door in white neighborhoods hawking the city''s larges.