Culture is driven by the zeitgeist, the spirit that tells us that all that matters is that we do what everyone else does. Value form over function, puff over product, agitprop over art. Worship the new simply because it is. Anti-zeitgeist rejects this. Anti-zeitgeist tells us that truth is not to be found in the open spaces of the Internet, or in the relatable, the populist, the fashionable. Truth is hard and to be found in the hard-to-find places. Fashion is easy. Anti-zeitgeist rejects the easy way out, the way of slacktivism, crowd-sourced ideas and opportunistic virtue signalling, for the strange, the alienating, the disturbing, the true.