Examines how pre-modernist conceptions and social organizations of pleasure have impacted post-WWII film Explores our ways of watching film in light of socially organized forms of pleasure that date back to the seventeenth and eighteenth centuries Case studies include: Vertigo ; The Passenger ; A Matter of Life and Death ; Clouds of Sils Maria ; Personal Shopper ; Call Me By Your Name ; and Blow-Up Intensive concentration on screen colour and effects In Cinema, If You Please , Murray Pomerance explores our ways of watching film in light of socially organized forms of pleasure that date back to the seventeenth and eighteenth centuries. Wedding the notion of pleasure in film viewing to the history of pleasure in the West, the book considers pleasure gardens and promenading; the history of oil painting and its display; the passion for travel and exposure to the exotic and strange; and forms of musical repetition and restatement. With in-depth studies of films like Vertigo, The Passenger, A Matter of Life and Death, Clouds of Sils Maria, Personal Shopper, Call Me By Your Name and Blow-Up , this ground-breaking book draws the reader into the past and the present at once, joining an understanding of personal and visual delight to their cultural and historical roots.