Is equality simply a façade behind which men and women's experiences of temporality remain distinct? By working through women's lives - from the Girl to the Menopausal Woman - Susan Pickard's book addresses this question, and in so doing brings into focus both the opportunities and the costs of their unique temporal awareness. Even though she contends that temporal inequalities, intertwined with sexuality, gender and age, have not decreased in recent years, Pickard's vision is far from pessimistic: women's voices and subjectivities cannot be silenced, and a temporal analysis gives them visibility. Pickard constructs a rigorous narration of the relation between women and time in the everyday as well as across the life-course, making use of a variety of genres: sociological analysis supported by empirical data, feminist theories, but also novels, films and fiction. She ultimately produces a really enjoyable book. --Carmen Leccardi, University of Milan-Bicocca This book provides a fascinating and innovative exploration of the interconnections between gender and temporality. It convincingly shows how constructions of femininity, epitomised in the figure of 'the Girl', are essentially time limited and act to constrain women. Encouragingly, it also opens up the possibility of challenging these constraints and moving to a fairer, more equal - and more androgynous - society. --Valerie Bryson, University of Huddersfield 'In this excellent book, Susan Pickard weaves a complex account of gender and age.

[.] Combining an astute theoretical analysis with an exquisite literary sensibility, Pickard draws on a wide range of resources (from secondary analysis of socio-economic data to self-help books to fiction) to go beyond an 'ages and stages' approach to gender and sexuality across the lifecourse. In addition to its contributions to age studies, it will also greatly enrich analyses of post-feminist culture [.] which have to date mostly focused on young women.' --Barbara L. Marshall, Trent University, Canada, in Ageing & Society.