PETRETTI'S COCA-COLA COLLECTIBLES PRICE GUIDE has been the acknowledged standard in its field through nine highly acclaimed editions. This expanded 10th edition -- an anniversary edition with 6,000 photos -- is essentially a library of Coca-Cola memorabilia from the commonplace to the most rare. The book has been extensively reorganized to provide a better overall perspective & to enable Coca-Cola collectors to more quickly & easily locate items within the book. For the first time, each illustration is assigned a "Petretti number" -- a standard numbering system that buyers & sellers of Coca-Cola collectibles can use in lieu of detailed descriptions for cataloging & advertising purposes. Also new this year are chapters on the history of Coca-Cola Company advertising & promotional materials, the evolution of the Coca-Cola logo, & celebrities who have appeared in Coke ads. New & established collectors will find the 10th edition a required reference. Allan Petretti, a longtime collector of Coca-Cola memorabilia, is a recognized authority in the field. He is the author of Petretti's Soda Pop Collectibles Price Guide.

He also publishes a mail-bid auction of soda pop & advertising memorabilia distributed to more than 5,000 subscribers twice a year. Order from Antique Trader Books, P.O. Box 1050, Dubuque, IA 52004-1050; 319-588-2073, 800-334-7165, FAX: 800-531-0880; E-mail: trader@mwci.net, or call Publishers Group West 800-788-3123.