PART I: Introduction to Health Behavior, Health Education, and Health Promotion Chapter 1: History of Health Education Chapter 2: Goals and Settings of Health Education Chapter 3: Responsibilities and Ethics of the Profession Chapter 4: Agencies and Organizations Associated with Health Education PART II: Intrapersonal Models of Health Behavior Chapter 5: Introduction to Theory and the Health Belief Model Chapter 6: Theory of Reasoned Action and Theory of Planned Behavior Chapter 7: The Transtheoretical Model and Stages of Change PART III: Interpersonal Models of Health Behavior Chapter 8: Social Cognitive Theory Chapter 9: Social Networks and Social Support PART IV: Community Models of Health Behavior Chapter 10: Diffusion of Innovations Chapter 11: Community Organization and Community Building Chapter 12: Social Marketing PART V: Application and Evaluation of Theory in Practice Chapter 13: PRECEDE-PROCEED Model Chapter 14: Measurement and Instrumentation Chapter 15: Design, Sampling, and Evaluation Chapter 16: Future Trends and Technology in Health Education.