Michael Peikoff graduated with honors with a BA in Communications from the University of California at Santa Barbara. He began his career working for his beloved father, Elliot, in selling consumer electronics, reluctantly quitting to pursue his dreams of making it in the entertainment industry at the age of thirty. It was a "late start." Defying all odds and labor laws, he became an intern (i.e., worked gratis) at the nascent Fox Broadcasting Company. Finding his own voice, he worked on publicizing such seminal series including "The Simpsons," "Married With Children," and "21 Jump Street." He went from being an unpaid intern to Vice President of Publicity in about two years.

He was recruited to Warner Bros. Consumer Products where he became a four-time Vice President in Public Relations, Business Development, Marketing and Sales roles. Subsequently he became a Senior Vice President at Sony Pictures and Twentieth Century Fox in their Licensing & Merchandising divisions. Following the untimely death of his beloved sister Lori, he began searching for more meaningful ways to contribute in life. He joined Best-in-Class Assisted Living Company-Belmont Village -where he served seniors and their families. He also worked as a Vice President for a "Joint Commission" rated Hospice Care company and a number of other Senior Placement organizations. Having lost his own mother to Alzheimer's disease and the aforementioned loss of his sister Lori, this work placed Hollywood firmly in the "rear view mirror."Michael is currently serving as a Senior Living Advisor with the highly respected "Brightside Referrals" placing families in Independent, Assisted and Memory Care Communities.