* Getting Started: Visual Merchandising and Display Basics* Why Do We Display; Color and Texture; Line and Composition; Light and Lighting; Types of Display and Display Settings* Where to Display* The Exterior of the Store; Display Window Construction; Store Interiors* What to Use for Successful Displays* Mannequins; Alternatives to the Mannequin; Dressing the Three-Dimensional Form; Fixtures; Dressing Fixtures; Visual Merchandising; Modular Fixtures and Systems in Store Planning; Furniture as Props* Visual Merchandising and Display Techniques* Attention-Getting Devices; Familiar Symbols; Masking and Proscenia; Sale Ideas; Fashion Accessories; Graphics and Signage* Visual Merchandising and Planning* Visual Merchandise Planning; Setting Up a Display Shop; Store Planning and Design; Visual Merchandising and the Changing Face of Retail* Related Areas of Merchandising and Display* Point-of-Purchase Display; Exhibit and Trade Show Design; Industrial Display; Fashion Shows; Trade Organizations and Sources; Career Opportunities in Visual Merchandising.
Visual Merchandising and Display 5th Edition