The perfect gift for little PAW Patrol fans starting school! * Perfect gift for young fans about to start school or preschool * Features bright illustrations and fun story about Alex's lost backpack (Alex is a popular recurring character in the series) * The number 1 preschool toy brand in the UK for the past 12 years! * The number 1 preschool show on Milkshake Channel 5 and Paramount+ * The number 1 magazine in the UK * 280+ episodes available to view * Season 12 will launch in 2025 * 3rd movie set to release in 2026 * Series reaching 350m+ households globally, in 170+ territories and 30+ languages * Core audience 2-5 years Competition: going; to; bug; school; starting; lets; let's; go; squirrel club; welcome to; dinosaur; get ready for; colour monster. cocomelon; peppa pig; spot; hey duggee; maisy; peter rabbit; usborne; campbell; bing; bluey; thomas; paw patrol; meg and mog;dr seuss; disney; mr men; little miss; topsy; tim.