Brand New dinosaur lift-the-flap board book, perfect gift for little PAW Patrol fans! * Dinosaurs remain a popular topic for toddlers and preschoolers, with Dinosaur Rescue selling 74k copies through TCM and Dinosaur Birthday selling 18k copies (Jan 24) * Features plenty of labelled dinosaurs waiting to say hello under each flap; 20 flaps in total * The number 1 preschool toy brand in the UK for the past 12 years! * The number 1 preschool show on Milkshake Channel 5 and Paramount+ * The number 1 magazine in the UK * 280+ episodes available to view * Season 12 will launch in 2025 * Series reaching 350m+ households globally, in 170+ territories and 30+ languages * Core audience 2-5 years Competition: pop; up; peekaboo; flip; flap; great dinosaur hunt; where's; mrs t-rex; george's; little; my favourite; ten minutes to bed; pooped. spot; peppa pig; bluey; disney; gruffalo; numberblocks; pip and posy; hey duggee; peter rabbit; poppy and sam; paddington; julia donaldson; rod campbell; axel scheffler.