** Each Chapter ends with "Looking Back and Moving Forward," Discussion Questions, and Suggestions for Further Reading. **PrefaceAbout the AuthorsPart One: The Changing Media Landscape1. Mass Communication and Its Digital TransformationMedia Quiz: The Nature of "Intermass" CommunicationTelephony: Case Study in ConvergenceThree Types of Convergence:Technological ConvergenceEconomic ConvergenceCultural ConvergenceConvergence Context: User-Generated Content: Creativity or Piracy?Convergence and Communications:Convergence and ContentConvergence and the AudienceConvergence Culture: Mapping Sex OffendersMedia Quiz: How Media Literate Are You?Distribution Alters the Balance of PowerAudience Fragmentation and The Daily MeConvergence and Communications OrganizationsInternational Perspectives: Olympic Mascots of the ApocalypseConvergence and Global MediaMass Communication in the Digital Age:Interpersonal CommunicationMass CommunicationWhither Mass Communication?Nature and Function of Mass Communication:SurveillanceCorrelationCultural TransmissionEntertainmentTheories of Communication:Transmission ModelsCritical Theory and Cultural Studies2. Media Literacy and EthicsMedia Quiz: How Media Literate Are You?Education and MediaWhat Is Media Literacy?Variations in Media Use:Regulatory FactorsSociocultural FactorsTechnological FactorsEconomic FactorsConvergence Culture: Text Messaging and the Thumb TribeMedia Grammar:Subtext MessagesPrint MediaRadio and Recorded MusicFilm and TelevisionOnline MediaHow to Recognize Reliable Information and Evaluate ResourcesDos and Don''ts When Evaluating Online InformationConverging Context: Wikipedia in Our Cites: The Trouble with Collaborative KnowledgeFragmentation of Media Channels:The Multichannel UniverseDiversity of VoicesMass AudiencesCommercial Forces That Shape Media Content:Profit and Nonprofit MediaProduct Placement and Corporate SponsorshipCommercial Forces in Public Service MediaConcentration of Media OwnershipMedia Ethics:The Golden RuleThe Golden MeanCategorical ImperativeUtilitarianismThe Veil of IgnoranceDiscourse EthicsConflicts and Issues with Ethical Decision MakingPublic Interests Versus Business InterestsNew Worlds--or Cultural Imperialism?International Perspectives: Giving Voice (and Video) to the VoicelessMedia Types Influencing ContentPart Two: Mass-Communication Formats3. Digital Media: Online and UbiquitousMedia Quizz: How Tech Savvy Are You Really?Key Concepts in Digital Media:MultimediaInteractivityAutomationEtherealityDiscussing Digital Media: Networks Are KeySocial and Cultural Implications of Digital Media:Pervasive MediaFluid MediaActive AudiencesTrust, Transparency, and ReputationChanging Conceptions of PrivacyDigital DivideConvergence Context: The Trouble with "The Technology Mad Me Do It"Exploring the Foundations of Digital MediaHistorical Development of the Internet and World Wide Web:Creating an Internet ProtocolMedia Timeline: Milestones in the Development of the InternetCreating the World Wide WebCreating Graphical Web BrowsersThe Internet Today:BandwidthTelephone and Cable Company Broadband ServicesBroadband Changing Consumer PatternsInternational Perspectives: Mobile Telephony in the Developing WorldTV/PC ConvergenceDigital Television: Preparing the Way for Convergence:Why DTV Matters in Mass CommunicationCapabilities of DTVDigital Media Economics:The Open-Source MovementRevenue Models for Digital MediaAdvertisingSubscriptionsEcommerce4. Books, Newspapers, and MagazinesMedia Quizz: Print MediaReadership Patterns: Unconventional WisdomPrint Media and Their Functions:Transmission of CultureDiffusion of Ideas and KnowledgeEntertainmentHistorical Development of Books:Monastic ScribesJohannes GutenbergBeginnings of Mass Communication and Mass LiteracyCheaper and Smaller BooksDime NovelsMass-Market PaperbacksPrint on DemandInternational Perspectives: Education for All 2015Three Major Trends in Today''s Book IndustryBook Sales and ReadershipNewspapers and Their Functions:Local NewspapersNational NewspapersHistorical Development of Newspapers:Media Timeline: History (and Pre-History) of NewspapersThe Commercial PressThe Partisan PressThe Golden Age of NewspapersConvergence Culture: Freesheets: Riding the Rails of Newspapers'' Future?Newspapers TodayNewspaper Readership, Circulation, and Advertising:Declining Number of Daily NewspapersDeclining AdvertisingThe Newspaper Industry Today:Newspaper Chains; Newspapers ChangeBenefits of ChainsProblems with ChainsLeading Newspaper ChainsGannettTribune CompanyThe McClatchy CompanyCox EnterprisesAdvance PublicationsThe New York Times CompanyE.W. ScrippsThe Hearst CorporationNewspaper EconomicsThe Future of NewspapersMagazines and Their FunctionsHistorical Development of MagazinesSpecialization of MagazinesCirculation Patterns and TitlesContent Specialization:Convergence Context: Will Printing on Dead Trees Ever Die?The Future of Magazines5.
Audio Media: Music Recordings, RadioMedia Quizz: The Revolution Will Not Be Televised (It Will Be Listened To)The Recording IndustryFunctions of the Recorded-Music IndustryHistorical Development: From Edison to CDsThe Recorded-Music Industry TodayRecording-Industry Business Model:CreationPromotionDistributionPricing StructureRecording-Industry Reality Today: A Complex LandscapeWhat Is Broadcasting?:Convergence Context: The Alphabet Soup of Spectrum AllocationRadioFunctions of RadioRadio''s Historical Development:Wireless TelegraphyExploring Radio''s Early PotentialMedia Timeline: Milestones in Early Radio-Technology DevelopmentVoice TransmissionRadio Before, During, and After WW IWidespread Public Adoption of RadioFM Radio, Edwin Howard Armstrong, and David SarnoffDevelopment of a Radio Business ModelThe NetworksInternational Perspectives: Trusting in the Power of the AirwavesRadio Station ProgrammingConvergence Culture: NPR and PRI: America''s Public Radio NetworksRadio Stations: The United States TodayRadio Station OwnershipSatellite Radio6. Visual Media: Movies and TelevisionMedia Quiz: Eye-Q TestPhotography:Historical Development of PhotographyMedia Timeline: Early PhotographyInternational Perspectives: Photojournalist''s Dilemma: Sudan, Starvation, and SuicideSeeing Beyond the Human EyeMovies:The Functions of the Movie IndustryHistorical Development of Movies: The Early YearsSilent Era: New Medium, New Technologies, New StorytellingGeorge Melies and D. W. GriffithF. W. Murnau and Sergei Eisenstein:Media Timeline: Selected Milestones in Early Motion PicturesSound and Color Come to MoviesConvergence Context: 3-D Movies: Perennial Fad, or Wave of the Future?Introduction to the Movie IndustryThe Hollywood Star System:The Motion Picture Industry TodayExhibition Windows for MoviesGoing DigitalTelevision:Functions of TelevisionTelevision''s Historical DevelopmentSeeing the Light: The First Television SystemsModern Television Takes ShapeThe Rise of Flat-Panel Displays:Television DistributionBroadcast TVCable TVOrigins of Cable TVCable System StructureCable Services and Programming: Audience Fragmentation:SatelliteDirect Broadcast SatelliteSatellite-Cable Convergence:The Television Industry TodayThe Shift to Digital TelevisionConvergence Culture: Television Learns Music''s LessonsPart Three: How Digital Media Are Changing Our World7. Information Overload, Usability, and Interactive MediaMedia Quiz: Searching for KnowledgeCharacteristics of Storage, Representation, and Retrieval:LongevityCapacityPortabilityAccessibilityReproducibilityNonelectronic Media Versus Electronic Media:Media Timeline: Development of Electronic Recording DevicesSocial and Political Impact of Storing Information:Stone Tablets to PapyrusVellum to PaperThe Kitchen Debate to WatergateRodney King to the Oval OfficeEmail to FacebookManaging Information:Development of Digital Storage DevicesMedia Timeline: Development of Digital Storage MediaConvergence Context: DVRs: Changing Television Viewing Habits--and the IndustryCompression of Digital Audio and VideoThe Role of Search EnginesSocial and Political Impact of Information OverloadThe Importance of User InterfaceCurrent Problems with User InterfaceDevelopment of the User Interface:The Television ScreenTelevision and Remote ControlThe Computer InterfaceThe Creation of Intuitive InterfacesKeyboardsInternational Perspectives: The Internet of BabelComputer MouseTouch-Sensitive ScreensNatural Input MethodsGraphical User InterfaceThe Desktop MetaphorImplications of User Interface for Mass CommunicationInteractive MediaInteractivity DefinedThe Importance of Interactive MediaEthics of Interactive Media:Free Speech for Everyone?Interactive AdvertisingConvergence Culture: How I Learned to Stop Worrying and Love the (Google) BombSearch Engine Keywords8. Networks and Distributing Digital ContentMedia Quiz: Network KnowledgeHistorical Influences on Modern Networks:Government and Private IndustryEvolving Technology: From the Telegraph to Fiber OpticsTelegraphyTelephonyWireless TelecommunicationsSatellitesInternational Perspectives: Al Jazeera: CNN of the Middle East?Fiber OpticsThe Nature of Networks: Key Concepts:Sarnoff''s LawMetcalfe''s LawReed''s LawComputer Networks: Key Concepts:Peer-to-Peer ModelClient/Server ModelWireless NetworksConnectivityQuality of ServiceConvergence Context: The Great Net Neutrality DebateCharacteristics of Digital Distribution:Distributing BitsLow Distribution CostsPerfect Infinite CopiesInstantaneous DistributionNew Distribution DynamicsThe Audience as DistributorFile-Sharing Services:Centralized File Sharing: The Case of NapsterDecentralized File SharingGnutellaFreenetJabberStreaming File Sharing: The Next WaveConvergence Culure: SETI@home: Is There Anybody Out There?New Distribution Technologies, New Legal, Ethical, and Social Issues:Legal IssuesEthical IssuesSocial Issues9.
Social Media and Web 2.0Media Quiz: How Connected Are You?Defining Social Media:Differences with Traditional MediaWhat Is "Social" About Social Media?:ChoiceconversationCuration.