PrefaceAbout The AuthorsPart 1: The Changing Media LandscapeChapter 1: Mass Communication and its Digital TransformationTelephony: Case Study in ConvergenceThree Types of ConvergenceTechnological ConvergenceEconomic ConvergenceCultural ConvergenceImplications of ConvergenceMedia OrganizationMedia TypeMedia ContentMedia UseMedia DistributionMedia AudienceMedia ProfessionAttitudes and ValuesMass Communication in the Digital AgeInterpersonal CommunicationMass CommunicationMass Communication and ConvergenceFunctions of Mass CommunicationSurveillanceCorrelationCultural TransmissionEntertainmentTheories of CommunicationTransmission ModelsCritical Theory and Cultural StudiesTelevision: The Future of ConvergenceLooking Back and Moving ForwardFurther ReadingFeaturesMedia Matters: The Nature of D"Intermassd" CommunicationMedia Pioneers: Steve JobsInternational Perspectives: Crying in a BMWConvergence Culture: User-Generated Content: Creativity Or Piracy?Ethics in Media: Interactively Mapping Gun OwnersChapter 2: Media Literacy in the Digital AgeEducation and MediaWhat Is Media Literacy?What Makes Mediated Communication Different?SemioticsFramingEarly Concerns of Media EffectsMedia GrammarPrint MediaRadio and Recorded MusicFilm and TelevisionDigital-Media GrammarImplications of Commercial MediaCommercial-Media DebateConcentration of Media OwnershipMedia BiasDeveloping Critical Media-Literacy SkillsMedia CareersLooking Back and Moving ForwardFurther ReadingFeaturesMedia Matters: Testing Your Media LiteracyMedia Pioneers: Marshall McluhanInternational Perspectives: Mobile Telephony in the Developing WorldEthics in Media: When Media Report Rape AllegationsConvergence Culture: Dos and Don''ts When Evaluating Online InformationPart 2: Mass-Communication FormatsChapter 3: Print Media: Books, Newspapers, and MagazinesFunctions of Print MediaTransmission of CultureDiffusion of Ideas and KnowledgeEntertainmentDistinctive Functions of BooksHistory of Books to TodayMonastic ScribesJohannes GutenbergBeginnings of Mass Communication and Mass LiteracyCheaper and Smaller BooksDime NovelsMass-Market PaperbacksPrint-On-DemandEbooksCurrent Book-Industry IssuesSales and Readership of BooksOutlook for BooksDistinctive Functions of NewspapersLocal NewspapersNational NewspapersHistory of Newspapers to TodayThe Commercial Press and the Partisan PressColonial Readership and FinancesThe Golden Age of NewspapersCurrent Newspaper-Industry IssuesNewspaper ChainsBenefits of ChainsProblems with ChainsLeading Newspaper ChainsDeclining Number of Daily NewspapersSales and Readership of NewspapersCirculation and ReadershipAdvertisingOutlook for NewspapersDistinctive Functions of MagazinesHistory of Magazines to TodayCurrent Magazine-Industry IssuesSales and Readership of MagazinesOutlook for MagazinesMedia CareersLooking Back and Moving ForwardFurther ReadingFeaturesMedia Matters: Print MediaInternational Perspectives: Global Ebook MarketplaceConvergence Culture: Freesheets: Riding the Rails of Newspapers'' Future?Media Pioneers: Ruben SalazarChapter 4: Audio Media: Music Recordings, RadioThe Recording IndustryDistinctive Functions of the Recording IndustryHistory of Recorded MusicFrom Tin Pan Alley to HollywoodRoots of Rock And RollRedefining RockThe Recording Industry TodayRecording-Industry Business ModelCreationPromotionDistributionPricing StructureOutlook for the Recording IndustryDigital Rights Management and Illegal File SharingNew Business Models EmergingWhat Is Broadcasting?RadioDistinctive Functions of RadioHistory of RadioWireless TelegraphyExploring Radio''s Early PotentialVoice TransmissionRadio Before, During, and After WWIWidespread Public Adoption of RadioFM Radio, Edwin Howard Armstrong, and David SarnoffCreating a Viable Business Model for RadioThe Rise of Radio NetworksConsolidation in Radio Station OwnershipThe Radio Industry TodayRadio Station ProgrammingOutlook for the Radio IndustryPodcastingSatellite RadioMedia CareersLooking Back and Moving ForwardFurther ReadingFeaturesMedia Matters: The Revolution Will Not Be Televised; It Will Be Mashed UpMedia Pioneers: Amanda PalmerEthics in Media: Mash-Up''d and Mixed-Up Musical EthicsConvergence Culture: NPR and PRI: America''s Public Radio NetworksInternational Perspectives: Trusting In the Power of the AirwavesChapter 5: Visual Media: Photography, Movies, and TelevisionPhotographyHistory of PhotographyPhotographic Industry TodayMoviesHistory of the Movie IndustrySilent Era: New Medium, New Technologies, NewStorytellingMéliès and GriffithMurnau, Flaherty, and EisensteinSound and ColorHollywood Movie MogulsWarner BrothersWalt DisneySamuel GoldwynMarcus LoewLouis B. MayerHollywood Star SystemThe Director as AuteurTechnological Influences On Movie GenresOther Entertainment Sources For MoviesDvds and StreamingMovie Industry TodayMarketing and Distribution for MoviesMovie-Industry Business ModelOutlook for the Movie IndustryTelevisionHistory of TelevisionSeeing the Light: The First Television SystemsModern Television Takes ShapeProgramming And Genre InfluencesPushing the Programming EnvelopeCable Comes of AgeFilling the DaysFilling The NightsSportsReality ShowsDigital Television: Preparing the Way for ConvergenceThe Rise of Flat-Panel DisplaysTelevision DistributionBroadcast TVCable TVSatellite TVTelevision Industry TodayCable System StructureSatellite Vs. CableTelevision-Industry Business ModelOutlook for the Television IndustryMedia CareersLooking Back and Moving ForwardFurther ReadingFeaturesMedia Matters: Eye-Q TestEthics In Media: The Photojournalist''s Dilemma: Immersion In ConflictMedia Pioneers: Kathleen Kennedy, ProducerConvergence Culture: 3-D Movies: What Will Be The Impact?Chapter 6: Interactive Media: The Internet, Video Games, and Augmented RealityInteractivity DefinedInteractive Media Vs. Mass MediaHistorical Development of User InterfacesTelevision InterfacesIntuitive InterfacesKeyboardsComputer MouseTouch ScreensNatural Input MethodsGraphical User InterfacesHistorical Development of the Internet and the World Wide WebInternet ProtocolWorld Wide WebGraphical Web BrowsersBroadbandDistribution DynamicsVideo GamesHistorical Development of Video GamesTypes of Video GamesVideo-Game IndustryTrends in Video GamesGamificationAugmented RealityEthics of Interactive MediaMedia CareersLooking Back and Moving ForwardFurther ReadingFeaturesMedia Matters: Engaging With Interactive MediaInternational Perspectives: The Internet of BabelMedia Pioneers: Super MarioConvergence Culture: Is Playing Video Games Bad for You?Part 3: Media PerspectivesChapter 7: The Impact of Social MediaDefining Social MediaDialogic CommunicationSocial ProductionWhat Is "Social" about Social Media?ChoiceConversationCurationCreationCollaborationTypes of Social MediaEmailDiscussion Boards and Web ForumsChat RoomsBlogs and MicroblogsWikisSocial-Networking SitesProducers and ProdusersReputation, Ratings, and TrustPrivacyTransparencySocial Media: The Good, the Bad, and the UglyAre Social Media Making Us Less Social?Are Social Media Making Us Dumber?Media CareersLooking Back and Moving ForwardFurther ReadingFeaturesMedia Matters: How Connected Are You?International Perspectives: Social Networks of Influential LanguagesMedia Pioneers: Jack DorseyConvergence Culture: Are We Really Separated by Six Degrees?Ethics in Media: Cyberbullying: New Twists on an Old ProblemChapter 8: Journalism: From Information to ParticipationWhat Is News?The Historical Development of JournalismNews Values and the Associated PressPulitzer and Hearst: The Circulation Wars, Sensationalism, and StandardsJoseph PulitzerWilliam Randolph HearstThe Rise of Electronic JournalismMurrow and News in TV''s Golden AgeChanges in Television NewsFoundations of JournalismThe Hutchins Commission and a Free and Responsible PressSeparation of Editorial and Business OperationsFairness and Balance in News CoverageFraming the NewsExpert SourcesFrom Event to Public Eye: How News Is CreatedGathering the NewsProducing the NewsDistributing the NewsTypes of JournalismAlternative JournalismPublic JournalismCitizen JournalismAn International PerspectiveJournalism in the Digital WorldNontraditional SourcesOnline User HabitsPersonalizationContextualizationConvergenceThe Business of JournalismSalariesDiversity in the NewsroomMedia CareersLooking Back and Moving ForwardFurther ReadingFeaturesMedia Matters: A Nose for NewsMedia Pioneers: Mary Ann Shadd Cary and the Role of Minority NewspapersInternational Perspectives: Covering IslamConvergence Culture: Platypus Journalism: The Future, or Evolutionary Dead End?Ethics in Media: Maintaining Standards in the Digital AgeChapter 9: Advertising and Public Relations: The Power of PersuasionStrategic CommunicationsPersuasive CommunicationsThe Role of Media in PersuasionAdvertisingThe Historical Development of AdvertisingAdvertising AgenciesCommercial TelevisionInternetThe Rise of BrandingSelling Products, Selling IdeasAdvertising ChannelsPrint MediaElectronic MediaOutdoorDirect MailAdvertising in a Digital WorldCookiesEmail MarketingBanner AdsPop-Ups and VideoClassifieds and Auction SitesSearch-Engine AdsMobile AdvertisingBehavioral AdvertisingViral MarketingNative AdvertisingThe Advertising BusinessAdvertising AgenciesPublic RelationsThe Historical Development of Public RelationsTrends in the Development of Public RelationsPR And Media RelationsPseudo-EventsDistributing News to the Media in the Digital AgeFinding Sources OnlinePR Firms and the PR IndustryChanging Trends in PRMedia CareersLooking Back and Moving ForwardFurther ReadingFeaturesMedia Matters: The Dynamics of PersuasionMedia Pioneers: Madam C. J. WalkerConvergence Culture: MMORPG, FPS--and IGAInternational Perspectives: Hair-Raising Subway Billboard Ad Gets NoticedMedia Pioneers: Doris E. FleischmanEthics in Media: Fooling Most of the People Most of the Time . DigitallyPart 4: Media and SocietyChapter 10: Media EthicsEthics, Morals, and LawsMajor Systems of Ethical Reasonin.