Part 1: The Changing Media Landscape1. Mass Communication and its Digital TransformationTelephony: Case Study in ConvergenceThree Types of ConvergenceTechnological ConvergenceEconomic ConvergenceCultural ConvergenceImplications of ConvergenceMedia Organization ChangesMedia Type ChangesMedia Content ChangesMedia Use ChangesMedia Distribution ChangesMedia Audience ChangesMedia Profession ChangesAttitude and Value ChangesMass Communication in the Digital AgeInterpersonal CommunicationMass CommunicationMass Communication and ConvergenceFunctions of Mass CommunicationSurveillanceCorrelationCultural TransmissionEntertainmentTheories of CommunicationTransmission ModelsCritical Theory and Cultural StudiesTelevision: The Future of ConvergenceLooking Back and Moving ForwardDiscussion QuestionsFurther ReadingFeaturesMedia Quiz: The Nature of "Intermass" CommunicationMedia Pioneers: Steve JobsInternational Perspectives: CRYING IN A BMWConvergence Culture: User-Generated Content: Creativity or Piracy?Ethics in Media: InteractivelyMapping Gun Owners2. Media Literacy in the Digital AgeEducation and MediaWhat Is Media Literacy?What Makes Mediated Communication Different?SemioticsFramingEarly Concerns of Media EffectsMedia GrammarPrint MediaRadio and Recorded MusicFilm and TelevisionDigital Media GrammarImplications of Commercial MediaCommercial Media DebateConcentration of Media OwnershipMedia BiasDeveloping Critical Media Literacy SkillsLooking Back and Moving ForwardDiscussion QuestionsFurther ReadingFeaturesMedia Quiz: Testing Your Media LiteracyEthics in Media: When SNL Parody Gets Taken SeriouslyInternational Perspectives: Mobile Telephony in the Developing WorldConvergence Culture: The Dos and Don''ts of Evaluating Online InformationPart 2: Mass Communication Formats3. Print Media: Books, Newspapers, and MagazinesFunctions of Print MediaTransmission of CultureDiffusion of Ideas and KnowledgeEntertainmentDistinctive Functions of BooksHistory of Books TodayMonastic ScribesJohannes GutenbergBeginnings of Mass Communication and Mass LiteracyCheaper and Smaller BooksDime NovelsMass-Market PaperbacksPrint-on-DemandDigital BooksCurrent Book Industry IssuesSales and Readership of BooksOutlook for BooksDistinctive Functions of NewspapersLocal NewspapersNational NewspapersHistory of Newspapers to TodayThe Commercial Press and Partisan PressColonial Readership and FinancesThe Golden Age of NewspapersCurrent Newspaper Industry IssuesNewspaper ChainsBenefits of ChainsProblems with ChainsLeading Newspaper ChainsDeclining Number of Daily NewspapersSales and Readership of NewspapersCirculation and ReadershipAdvertisingOutlook for NewspapersDistinctive Functions of MagazinesHistory of Magazines to TodayCurrent Magazine Industry IssuesSales and Readership of MagazinesOutlook for MagazinesLooking Back and Moving ForwardDiscussion QuestionsFurther ReadingFeaturesMedia Quiz: Print MediaInternational Perspectives: Global Ebook MarketplaceMedia Pioneers: Emilie JacobiTimeline: History (and Pre-History) of NewspapersConvergence Culture: Freesheets: Riding the Rails of Newspapers'' Future?4: Audio Media: Music Recordings, RadioThe Recording IndustryDistinctive Functions of the Recorded-Music IndustryHistory of Recorded MusicFrom Tin Pan Alley to HollywoodRoots of Rock and RollRedefining RockThe Recorded-Music Industry TodayRecording-Industry Business ModelCreationPromotionDistributionPricing StructureOutlook for the Recording IndustryDigital Rights Management and Illegal File SharingNew Business Models EmergingWhat Is Broadcasting?RadioDistinctive Functions of RadioHistory of RadioWireless TelegraphyExploring Radio''s Early PotentialVoice TransmissionRadio Before, During, and After WWIWidespread Public Adoption of RadioFM Radio, Edwin Howard Armstrong, and David SarnoffCreating a Viable Business Model for RadioThe Rise of Radio NetworksConsolidation in Radio Station OwnershipThe Radio Industry TodayRadio Station ProgrammingOutlook for the Radio IndustryPodcastingSatellite RadioLooking Back and Moving ForwardDiscussion QuestionsFurther ReadingsMedia Quiz AnswersFeaturesMedia Quiz: The Revolution Will Not Be Televised (It Will Be Mashed-Up)Media Pioneers: Amanda Palmer and The Grand Theft Orchestra Ethics in Media: Prank callsELon The RadioTimeline: Milestones in Early Radio Technology Development 1Convergence Culture: NPR and PRI: America''s Public Radio NetworksInternational Perspectives: Trusting in the Power of the Airwaves5: Visual Media: Photography, Movies, and TelevisionPhotographyHistory of PhotographyPhotographic Industry TodayMoviesHistory of the Movie IndustrySilent Era: New Medium, New Technologies, New StorytellingMilios and GriffithMurnau, Flaherty, and EisensteinSound and ColorHollywood Movie MogulsWarner BrothersWalt DisneySamuel GoldwynMarcus LoewLouis B. MayerHollywood Star SystemThe Director as AuteurTechnological Influence on Movie GenresOther Entertainment Sources for MoviesDVDs and StreamingMovie Industry TodayMarketing and Distribution for MoviesMovie Industry Business ModelOutlook for the Movie IndustryTelevisionHistory of TelevisionSeeing the Light: The First Television SystemsModern Television Takes ShapeProgramming and Genre InfluencesPushing the Programming EnvelopeThe MTV Generation and the Rise of CableCable Comes of AgeFilling the DaysFilling the NightsSportsReality ShowsDigital Television: Preparing the Way for ConvergenceThe Rise of Flat-Panel DisplaysTelevision DistributionBroadcast TVCable TVSatellite TVTelevision Industry TodayCalbe System StructureSatellite vs. CableTelevision Industry Business ModelOutlook for Television IndustryLooking Back and Moving ForwardDiscussion QuestionsFurther ReadingMedia Quiz AnswersFeaturesMedia Quiz: Eye-Q TestTimeline: DEVELOPMENT OF PhotographyEthics in Media: THE Photojournalist''s Dilemma: Trauma and the PhotojournalistTimeline: Selected Milestones in Early Motion PicturesConvergence Culture: 3-D Movies: WHAT WILL BE THE IMPACT?6. Interactive Media: The Internet, Video Games, and Augmented RealityInteractivity DefinedInteractive Media vs. Mass MediaHistorical Development of the Internet and World Wide WebCreating an Internet ProtocolCreating the World Wide WebCreating Graphical Web BrowsersCreating Social MediaBroadband Changing Consumer PatternsSocial Effects of BroadbandNew Distribution DynamicsStreaming File SharingThe Importance of User InterfaceCurrent Problems with User InterfaceDevelopment of the Digital User InterfaceTelevision Screens and Remote ControlsThe Computer InterfaceGraphical User InterfaceThe Creation of Intuitive InterfacesKeyboardsComputer MouseTouch ScreensNatural Input MethodsImplications of User Interface for Mass CommunicationVideo GamesHistorical Development of Video GamesTypes of Video GamesVideo Game IndustryTrends in Video GamesGamificationAugmented RealityEthics of Interactive MediaInteractive AdvertisingLooking Back and Moving ForwardDiscussion QuestionsFurther ReadingMedia Quiz AnswersFeatureMedia Quiz: Engaging with Interactive MediaInternational Perspectives: The Internet of BabelTimeline: milestones in the Development of the internetMedia Pioneers: Marc Andreeson: Navigating the InternetTimeline: Development of Video GamesConvergence Culture: Is Playing Videogames Bad For You?Part 3: Media Perspectives7.
The Impact of Social MediaDefining Social MediaDialogic CommunicationParticipatory ProductionWhat Is "Social" About Social Media?ChoiceConversationCurationCreationCollaborationTypes of Social MediaEmailDiscussion Boards and Web ForumsChat RoomsBlogsWikisSocial-Networking SitesCollaborative Media WorkProducers and ProdusersReputation, Ratings, and TrustPrivacyTransparencySocial Media: The Good, the Bad, and the UglyAre Social Media Making Us Less Sociable?Are Social Media Making Us Dumber?Looking Back and Moving ForwardDiscussion QuestionsFurther ReadingFeaturesMedia Quiz: How Connected Are You?International Perspectives: The Fastest-Growing Social Network You''ve Never Heard OfMedia Pioneers: Jack DorseyConvergence Culture: Are We Really Separated by Six Degrees?Ethics in Media: Cyberbullying: New Twists on an Old Problem8. Journalism: From Information to ParticipationWhat Is News?The Historical Development of JournalismNews Values and the Associated PressPulitzer and Hearst: The Circulation Wars, Sensationalism, and StandardsJoseph PulitizerWilliam Randolph HearstThe Rise of Electronic JournalismMurrow and News in TV''s Golden AgeChanges in Television NewsFoundations of JournalismThe Hutchins Commission and A Free and Responsible PressSeparation of Editorial and Business OperationsFairness and Balance in News CoverageFraming the NewsExpert SourcesFrom Event to Public Eye: How News Is CreatedGathering the NewsProducing the NewsDistributing the NewsTypes of JournalismAlternative JournalismPublic JournalismCitizen JournalismAn International PerspectiveJournalism in the Digital WorldNontraditional SourcesOnline User HabitsPersonalizationContextualizationConvergenceThe Business of JournalismSalariesDiversity in the NewsroomCareers in JournalismLooking Back and Moving ForwardDiscussion QuestionsFurther ReadingMedia Quiz AnswersFeaturesMedia Quiz: A Nose for NewsMedia Pioneers: Mary Shadd Cary and the Role of Minority NewspapersInternational Perspectives: Covering IslamConvergence Culture: Platypus Journalism: Journalism''s Future, or Evolutionary Dead End?Ethics In Media: Do the Ends Justify the Means?9. Advertising and Public Relations: The Power of PersuasionStrategic CommunicationsPersuasive CommunicationsThe Role of Media in PersuasionAdvertisingThe Historical Development of AdvertisingGreater Prominence of AdvertisingDevelopment of the Advertising AgencyGrowth of Commercial TelevisionCommercializatin of the InternetThe Rise of BrandingSelling Products, Selling IdeasAdvertising ChannelsPrint MediaElectronic MediaOutdoorDirect MailAdvertising in a Digital WorldEmail MarketingBanner AdsPop-Ups, Interstitials, Superstitials, and VideoClassif.