PrefaceAbout the AuthorsPart 1: The Changing Media Landscape1. Mass Communication and its Digital TransformationTelephony: Case Study in ConvergenceThree Types of ConvergenceTechnological ConvergenceEconomic ConvergenceCultural ConvergenceImplications of ConvergenceMedia Organization ChangesMedia Type ChangesMedia Content ChangesMedia Use ChangesMedia Distribution ChangesMedia Audience ChangesMedia Profession changesAttitude and Value ChangesMass Communication in the Digital AgeInterpersonal CommunicationMass CommunicationMass Communication and ConvergenceFunctions of Mass CommunicationSurveillanceCorrelationCultural TransmissionEntertainmentTheories of CommunicationTransmission ModelsCritical Theory and Cultural StudiesTelevision: The Future of ConvergenceLooking Back and Moving ForwardDiscussion QuestionsFurther ReadingFeaturesMedia Quiz: The Nature of "Intermass" CommunicationConvergence Context: User-Generated Content: Creativity or Piracy?Convergence Culture: Mapping Sex OffendersInternational Perspectives: Olympic Mascots of the Apocalypse2. Media Literacy in the Digital AgeEducation and MediaWhat Is Media Literacy?Historical Development of MediaRegulatory FactorsSociocultural FactorsTechnological FactorsEconomic FactorsMedia GrammarPrint MediaRadio and Recorded MusicFilm and TelevisionCommercial Forces on Media ContentProfit and Nonprofit MediaCommercial Forces in Public Service MediaProduct Placement and Corporate SponsorshipConcentration of Media OwnershipHistorical Development of Digital MediaDiscussing Digital Media: Networks Are KeyThe World of Digital MediaDigital PrintDigital BooksDigital Newspapers and MagazinesDigital AudioDigital Visual MediaDigital Media GrammarMultimediaInteractivityAutomationEtherealityCommercial Forces on Digital Media ContentThe Open-Source MovementRevenue Models for Digital MediaAdvertisingSubscriptionsEcommerceLooking Back and Moving ForwardDiscussion QuestionsFurther ReadingMedia Quiz AnswersFeaturesMedia Quiz: How Media Literate Are You?Convergence Culture: Text Messaging and the Thumb TribeEthics in Media: The Yes Men Strike AgainInternational Perspectives: Mobile Telephony in the Developing WorldConvergence Context: Wikipedia in Our Cites: The Trouble with Collaborative KnowledgePart 2: Mass Communication Formats3. Print Media: Books, Newspapers, and MagazinesFunctions of Print MediaTransmission of CultureDiffusion of Ideas and KnowledgeEntertainmentDistinctive Functions of BooksHistory of Books to TodayMonastic ScribesJohannes GutenbergBeginnings of Mass Communication and Mass LiteracyCheaper and Smaller BooksDime NovelsMass-Market PaperbacksPrint-on-DemandCurrent Book Industry IssuesSales and Readership of BooksOutlook for BooksDistinctive Functions of NewspapersLocal NewspapersNational NewspapersHistory of Newspapers to TodayThe Commercial Press and Partisan PressColonial Readership and FinancesThe Golden Age of NewspapersCurrent Newspaper Industry IssuesNewspaper ChainsBenefits of ChainsProblems with ChainsLeading Newspaper ChainsDeclining Number of Daily NewspapersSales and Readership of NewspapersCirculation and ReadershipAdvertisingOutlook for NewspapersDistinctive Functions of MagazinesHistory of Magazines to TodayCurrent Magazine Industry IssuesSales and Readership of MagazinesOutlook for MagazinesLooking Back and Moving ForwardDiscussion QuestionsFurther ReadingFeaturesMedia Quiz: Print MediaInternational Perspectives: Education for All 2015Timeline: History (and Pre-History) of NewspapersConvergence Culture: Freesheets: Riding the Rails of Newspapers'' Future?Convergence Context: Will Printing on Dead Trees Ever Die?4. Audio Media: Music Recordings, RadioThe Recording IndustryDistinctive Functions of the Recorded-Music IndustryHistory of Recorded MusicThe Recorded-Music Industry TodayRecording-Industry Business ModelCreationPromotionDistributionPricing StructureOutlook for the Recording IndustryDigital Rights Management and Illegal File SharingNew Business Models EmergingWhat Is Broadcasting?RadioDistinctive Functions of RadioHistory of RadioWireless TelegraphyExploring Radio''s Early PotentialVoice TransmissionRadio Before, During, and After WWIWidespread Public Adoption of RadioFM Radio, Edwin Howard Armstrong, and David SarnoffCreating a Viable Business Model for RadioThe Rise of Radio NetworksConsolidation in Radio Station OwnershipThe Radio Industry TodayRadio Station ProgrammingOutlook for the Radio IndustryPodcastingSatellite RadioLooking Back and Moving ForwardDiscussion QuestionsFurther ReadingsMedia Quiz AnswersFeaturesMedia Quiz: The Revolution Will Not Be Televised (It Will Be Listened To)Convergence Context: The Alphabet Soup of Spectrum AllocationTimeline: Milestones in Early Radio-Technology DevelopmentEthics in Media: On CallLAnd On the RadioInternational Perspectives: Trusting in the Power of the AirwavesConvergence Culture: NPR and PRI: America''s Public Radio Networks5. Visual Media: Movies and TelevisionPhotographyHistory of PhotographySeeing Beyond the Human EyePhotographic Industry TodayMoviesThe Functions of the Movie IndustryHistory of the Movie IndustrySilent Era: New Medium, New Technologies, New StorytellingGeorge Milios and D.W. GriffithF.
W. Murnau and Sergei EisensteinSound and Color Come to MoviesThe Birth of HollywoodHollywood Star SystemMovie Industry TodayMarketing and Distribution for MoviesMovie Industry Business ModelOutlook for Movie IndustTelevisionFunctions of TelevisionHistory of Television IndustrySeeing the Light: The First Television SystemsModern Television Takes ShapeDigital Television: Preparing the Way for ConvergenceThe Rise of Flat-Panel DisplaysTelevision DistributionBroadcast TVCable TVSatellite TVTelevision Industry TodayCable System StructureSatellite vs. CableTelevision Industry Business ModelCable and Satellite Services and Programming: Overcoming Audience FragmentationOutlook for Television IndustryLooking Back and Moving ForwardDiscussion QuestionsFurther ReadingMedia Quiz AnswersFeaturesMedia Quiz: Eye-Q TestTimeline: Early PhotographyEthics in Media: Photojournalist''s Dilemma: Sudan, Starvation, and SuicideTimeline: Selected Milestones in Early Motion PicturesConvergence Context: 3-D Movies: Perennial Fad, or Wave of the Future?Convergence Culture: A Brief History of Interactive TVPart 3: How Digital Media Are Changing Our World6. Information Overload, Usability, and Interactive MediaCharacteristics of Storage, Representation, and RetrievalLongevityCapacityPortabilityAccessibilityReproducibilityNonelectronic Media Versus Electronic MediaSocial and Political Impact of Storing InformationStone Tablets to PapyrusVellum to PaperThe Kitchen Debate to WatergateRodney King to the Oval OfficeEmail to FacebookManaging InformationDevelopment of Digital Storage DevicesCompression of Digital Audio and VideoThe Role of Search EnginesSocial and Political Impact of Information OverloadThe Importance of User InterfaceCurrent Problems with User InterfaceDevelopment of the Digital User InterfaceThe Television ScreenTelevision and Remote ControlThe Computer InterfaceThe Creation of Intuitive InterfacesKeyboardsComputer MouseTouch-Sensitive ScreensNatural Input MethodsGraphical User InterfaceThe Desktop MetaphorImplications of User Interface for Mass CommunicationInteractive MediaInteractivity DefinesThe Importance of Interactive MediaEthics of Interactive MediaFree Speech For Everyone?Interactive AdvertisingSearch Engine KeywordsLooking Back and Moving ForwardDiscussion QuestionsFurther ReadingMedia Quiz AnswersFeaturesMedia Quiz: Searching for KnowledgeTimeline: Development of Electronic Recording DevicesTimeline: Development of Digital Storage MediaConvergence Context: Do''s and Don''ts of Evaluating Information OnlineInternational Perspectives: The Internet of BabelConvergence Culture: Douglas Englebart: Visionary of Computing''s Future7. Networks and Digital DistributionHistorical Influences on Modern NetworksGovernment and Private IndustryEvolving Technology: From the Telegraph to Fiber OpticsTelegraphyTelephonyRadio and TelevisionSatellitesFiber OpticsHistorical Development of the Internet and World Wide WebCreating an Internet ProtocolCreating the World Wide WebCreating Graphical Web BrowsersThe Internet TodayBandwithTelephone and Cable Company Broadband ServicesBroadband Changing Consumer PatternsSocial Effects of BroadbandThe Nature of Networks: Key ConceptsSarnoff''s LawMetcalfe''s LawReed''s LawComputer Networks: Key ConceptsPeer-to-Peer ModelClient/Server ModelWireless NetworksConnectivityQuality of ServiceCharacteristics of Digital DistributionDistributing BitsLow Distribution CostsPerfect Infinite CopiesInstantaneous DistributionNew Distribution DynamicsThe Audience as DistributorFile-Sharing ServicesCentralized File Sharing: The Case of NapsterDecentralized File SharingGnutellaFreenetJabberStreaming File Sharing: The Next WaveNew Distribution Technologies, New Legal, Ethical, and Social IssuesLegal IssuesEthical IssuesSocial IssuesLooking Back and Moving ForwardDiscussion QuestionsFurther ReadingMedia Quiz AnswersFeaturesMedia Quiz: Network KnowledgeMedia Pioneers: Reuters and the Creation of News Wire ServicesInternational Perspectives: Al-Jazeera: CNN of the Middle East?Convergence Context: The Great Net Neutrality DebateConvergence Culture: SETI@home: Is There Anybody Out There?8. Social Media and Web 2.0Defining Social MediaDifferences with Traditional MediaWhat Is "Social" About Social Media?ChoiceConversationCurationCreationCollaborationTypes of Social MediaEmailDiscussion Boards and Web ForumsChat RoomsBlogsMicro-blogsWikisSocial networking SitesWhy Social Networks MatterCollaborative Media WorkChanging Audiences: From Consumers to "Produsers"Reputation, Ratings, and TrustEthical and Legal Issues with Social MediaPrivacyTransparencyLooking Back and Moving ForwardDiscussion QuestionFurther ReadingMedia Quiz AnswersFeaturesMedia Quiz: How Connected Are You?International Perspectives: Lily Alle.