Today's business world is confusing and uncertain. Things move so fast, it seems that every day there is a new technology, a new marketing strategy and a new way to attract customers. How do you make sense of it all? Is the hot new trend you're hearing about the wave of the future or just another passing fad? Louis Patler has the answers. As a leading trend-analysis and market-research guru for companies such as American Express, General Dynamics, Lloyds Bank and Dell Computers, Patler has spent the last twenty years studying emerging business trends and tracking their impact in the marketplace. Through this intense research and remarkable insights into the most successful and innovative companies, Patler has discovered the key to doing business in the 21st century -- the trends and strategies that are here to stay. Book jacket.