List of Figures List of Tables Acknowledgments 1. Earthquake Hazards and Preparedness Economic Exposures to Earthquake Risk Mitigation Measures The Adoption of Precautions Judgment and Risk Behavior Summary 2. Earthquake Insurance The Nature and History of Earthquake Insurance Earthquake Insurance Purchase Decision Summary 3. Property in California Nature of Residential Property Property Values Summary 4. Results of the Pre-Loma Prieta Study Summary of Findings Unanswered Questions 5. Insurance Purchase and Risk Expected Purchase Patterns Research Hypotheses Summary 6. Study Design The Loma Prieta Earthquake Research Questions Study Design The Advisory Committee Resurvey of Households Summary 7. After the Earthquake: Changes in Attitudes and Behavior General Patterns Experience with the Loma Prieta Earthquake Other Mitigation Activities Reasons for Not Purchasing Insurance Attitudes toward Future Earthquakes Summary 8.

Changes and Stability in Attitudes and Behavior: The Individual Behavior and Attitude Change Behavior and Attitude Stability: 1989 to 1990 Summary 9. Locational Analysis Geographic Knowledge Damage Experience and Geographic Knowledge Insurance Adoption and Geographic Location Conclusions 10. The Effects of Experience: Implications for Policy and Further Investigation Earthquake Experience and Changes in Attitudes and Behavior Implications for Policy Implications of 1990 California Insurance Legislation A Final Word Appendix: Sample Questionnaire for Santa Clara County References Index.