Fifty years ago, Robert Opie saw the need to unravel the fascinating story of how consumer products and promotion had evolved since Victorian times. By 1975 Robert had enough material to hold his own exhibition, The Pack Age, at the Victoria & Albert Museum. After a sixteen-year career in market research, he opened the first museum devoted to the history of packaging and advertising in Gloucester in 1984.In 2005 he opened The Museum of Brands in London, recognizing the need to save the packaging of consumer items, which would otherwise disappear for ever. His research has focused on the history of supermarket brands, and after writing some twenty books and appearing on endless television and radio programmes, he has become a leading authority on the subject.Fifty years ago, Robert Opie saw the need to unravel the fascinating story of how consumer products and promotion had evolved since Victorian times. By 1975 Robert had enough material to hold his own exhibition, The Pack Age, at the Victoria & Albert Museum. After a sixteen-year career in market research, he opened the first museum devoted to the history of packaging and advertising in Gloucester in 1984.

In 2005 he opened The Museum of Brands in London, recognizing the need to save the packaging of consumer items, which would otherwise disappear for ever. His research has focused on the history of supermarket brands, and after writing some twenty books and appearing on endless television and radio programmes, he has become a leading authority on the subject.