Robert Opie has been collecting packaging, advertising, and social history for over 30 years, in order to tell the remarkable story of our consumer society. In 1984 he established, in Gloucester, the first museum devoted to the history of advertising and packaging, and has since created the Museum of Memories in Wigan. He has written several books, including Miller's Advertising Tins, The 1930s Scrapbook, The Wartime Scrapbook and The 1950s Scrapbook. Robert frequently appears on television and radio, and was the consultant on the BBC2 series Wrappers and a presenter on Channel Four's Collectors' Lot.