Chapter 1: Management Communication in Transition Case 1.1: Odwalla, Inc. (A). Case 1.2: Great West Casualty v. Estate of G. Witherspoon (A). Case 1.
3: Great Lakes Garments, Inc. Chapter 2: Communication and Strategy Case 2.1: Starbucks Corporation: Can Customers Breastfeed in a Coffee Shop? Case 2.2: Augusta National Golf Club: Membership for Women or Staying the Course? Case 2.3: Taco Bell Corporation: Public Perception and Brand Protection. Chapter 3: Communication Ethics Case 3.1: Excel Industries (A) Case 3.2: A Collection Scandal at Sears Roebuck & Company.
Case 3.3: The Soul of Dell: The Value of Corporate Philosophy Statements. Case 3.4: Arthur Anderson, LLP: An Accounting Firm in Crisis. Chapter 4: Speaking Case 4.1: A Last Minute Change at Old Dominion Trust. Case 4.2: Preparing to Speak at Staples, Inc.
Chapter 5: Writing Case 5.1: Cypress Semiconductor Corporation. Case 5.2: Farberware Products of America. Case 5.3: Volvo of North America Chapter 6: Persuasion Case 6.1: The United States Olympic Committee: Persuading Business to Participate in the Olympic Movement. Case 6.
2: An Invitation to Wellness at Whirlpool Corporation. Chapter 7: Technology Case 7.1: Cerner Corporation Case 7.2: Vitruvius Sportswear, Inc. Chapter 8: Listening and Feedback Case 8.1 (A): Earl's Family Restaurants: The Role of the Regional Sales Manager. Case 8.1 (B): Earl's Family Restaurants: The Role of the Chief Buyer.
Case 8.1 (C): Earl's Family Restaurants: The Role of the Observer. Case 8.2 (A): The Kroger Company: The Role of the Store Manager. Case 8.2 (B): The Kroger Company: The Role of the Pepsi-Cola Sales Manager. Case 8.2 (C): The Kroger Company: The Role of the Instructional Facilitator.
Case 8.3: Three Feedback Exercises. Chapter 9: Nonverbal Communication Case 9.1: Olive Garden Restaurants Division. Case 9.2: Waukegan Materials, Inc. Chapter 10: Intercultural and International Communication Case 10.1: Oak Brook Medical Systems, Inc.
Case 10.2: LaJolla Software, Inc. Chapter 11: Conflict Management Case 11.1: Hayward Healthcare Systems, Inc. Case 11.2: Dixie Industries, Inc. Case 11.3: Hershey Foods: It's Time to Kiss and Make Up.
Chapter 12: Business Meetings Case 12.1: Spartan Industries, Inc. Case 12.2: American Rubber Products Company, Inc. Chapter 13: Meeting the Media Case 13.1: L'Oreal USA: Do Looks Really Matter in the Cosmetics Industry? Case 13.2: Bayer AG: Anthrax and Cipro. Exercise 13.
1: Buon Giorno Italian Foods, Inc. Exercise 13.2: O'Brien Paint Company. Appendix A: Analyzing a Case Study Appendix B: Writing a Case Study Appendix C: Sample Business Letter Appendix D: Sample Business Memo Appendix E: Sample Strategy Memo Appendix F: Documentation: Acknowledging the Sources of Your Research Appendix G: Media Relations for Business Professionals: How to Prepare for a Broadcast or Press Interview Index.