Barrel-Aged Stout and Selling Out : Goose Island, Anheuser-Busch, and How Craft Beer Became Big Business
Barrel-Aged Stout and Selling Out : Goose Island, Anheuser-Busch, and How Craft Beer Became Big Business
Click to enlarge
Author(s): Noel, Josh
ISBN No.: 9781613737217
Pages: 400
Year: 201806
Format: Trade Paper
Price: $ 27.59
Dispatch delay: Dispatched between 7 to 15 days
Status: Available

"If you care about great beer and great storytelling, this book is essential reading. Josh Noel gives us a fresh look at a fascinating business, laced with new details, sharply drawn characters, and high stakes. Barrel-Aged Stout and Selling Out is deeply reported and always a delight to read." --Jonathan Eig, author of Ali and Luckiest Man "Josh Noel has accomplished the very rare trick of telling a fascinating story that reveals the larger world it inhabits--in this case, how craft beer went from underdog to unlikely sensation. This is an essential book for anyone interested in beer, and also a really fun read." --Jeff Alworth, author of The Beer Bible "A well-researched and well-written book about the most exciting and dynamic era in America's commercial beer history since Prohibition. I couldn't put it down and I shared it with a co-worker as soon as I finished reading it." --Sam Calagione, founder of Dogfish Head Brewery, author of Brewing Up a Business and Project Extreme Brewing "A thorough and compelling look at craft beer's wild history and complicated future.


As an early brewpub sibling to Goose Island, I can easily say there's a detailed story here worth digging into." --John Hickenlooper, Colorado governor and former owner of Wynkoop Brewing "Josh Noel deftly details the facts and passions surrounding one of the most contentious defections in craft beer history. Behind it, he shows us the dramatic story of two men--father and son--whose journey from struggling start-up to global beer brand changed both beer menus and industry loyalties in ways that will be talked about for decades to come." --Ray Daniels, founder of the Cicerone Certification Program and author of Designing Great Beers "Josh Noel tells the story of Goose Island founder John Hall and his son, Greg, with sympathy and understanding, leaving the reader to decide if it is a triumph for craft brewers, a tragedy for the craft movement, or both." --Steve Hindy, cofounder of Brooklyn Brewery and author of Beer School A "briskly written narrative . (an) accessible introduction to the business of brewing." --Wall Street Journal.


To be able to view the table of contents for this publication then please subscribe by clicking the button below...
To be able to view the full description for this publication then please subscribe by clicking the button below...