In this critical interrogation of the meaning of media professionalism and the efficacy of training in the digital age, Sarah Niblock presents one of the very first texts to scrutinize professional norms and question the scope of the media's power today. She describes how the media became professionalized and considers how this professionalization has been reinforced by training and education. She also addresses the implications of the wider availability of the internet, the affordability of technology and the subsequent ability for ordinary citizens to produce their own content. Synthesizing practice with theory, Media Professionalism and Training offers crucial insight into the impacts that social, political, technological and economic forces have on the content we read, hear, watch and download. This insightful text is ideally suited to students undertaking practical and academic courses in journalism, media, cultural studies and social sciences. Book jacket.