PrefaceAcknowledgementsAbout the AuthorsPart 1. Entrepreneurship is a Life SkillChapter 1. Practicing Entreprenuership1.1 Entrepreneurship Requires Action and Practice1.2 Entrepreneurship May Be Different From What You Think1.3 Types of Entrepreneurship1.4 Entrepreneurship Is A Method Not a Process1.5 The Method Involves Creating the Future - Not Predicting It1.
6 The Key Components of the Entrepreneurship Method1.7 Entrepreneurship Requires Deliberate Practice1.8 How This Book Will Help You Practice EntrepreneurshipChapter 2. Activating an Entrepreneurial Mindset2.1 The Power of Mindset2.2 What is Mindset?2.3 The Self-Leadership Habit2.4 The Creativity Habit2.
5 The Improvisation Habit2.6 The Mindset As The Pathway to ActionPart II. Creating and Finding OpportunitiesChapter 3. Creating and Recognizing New Opportunities3.1 The Entrepreneurial Mindset and Opportunity Recognition3.2 Opportunities Start With Thousands of Ideas3.3 Four Pathways To Opportunity Identification3.4 Opportunities Through Alertness, Prior Knowledge and Pattern Recognition3.
5 From Idea Generation To Opportunity RecognitionChapter 4: Using Design Thinking4.1 What is Design Thinking?4.2 Design Thinking As A Human-Centered Process4.3 Design Thinking Requires Empathy4.4 The Design-Thinking Process: Inspiration, Ideation, Implementation4.5 Needs Discovery Technique #1: Observation4.6 Needs Discovery Technique #2: Interviewing4.7 Variations Of The Design-Thinking ProcessChapter 5.
Building Business Models5.1 What is A Business Model?5.2 The Four Parts of A Business Model5.3 The Customer Value Proposition (CVP)5.4 Different Types Of CVPs And Customer Segments5.5 The Business Model Canvas (BMC)Chapter 6. Developing your Customers6.1 Customers and Markets6.
2 Types of Customers6.3 Customer Segmentation6.4 Target Customer Group6.5 Customer Personas6.6 Customer Journey Mapping Process6.7 Market SizingChapter 7. Testing and Experimenting New Ideas7.1 Experiments: What They Are and Why We Do Them7.
2 Types of Experiments7.3 A Deeper Look at Prototypes7.4 Hypothesis Testing & the Scientific Method Applied to Entrepreneurship7.5 The Experimentation Template7.6 Interviewing for Customer FeedbackChapter 8. Developing Networks and Building Teams8.1 The Power of Networks8.2 The Value of Networks8.
3 Building Networks8.4 Virtual Networking8.5 Networking to Build the Founding TeamPart III. Evaluating and Acting on OpportunitiesChapter 9. Creating Revenue Models9.1 What is A Revenue Model?9.2 Different Types of Revenue Models9.3 Generating Revenue From "Free"9.
4 Revenue and Cost Drivers9.5 Pricing Strategies9.6 Calculating PricesChapter 10. Planning for Entrepreneurs10.1 What is Planning?10.2 Planning Starts with a Vision10.3 Plans Take Many Forms10.4 Questions to Ask During Planning10.
5 The Business Plan Debate10.6 Tips for Writing Any Type of PlanChapter 11. Learning From Failure11.1 Failure and Entrepreneurship11.2 The Failure Spectrum11.3 Fear of Failure11.4 Learning From Failure11.5 Getting Gritty: Building a Tolerance for FailurePart IV.
Resourcing New OpportunitiesChapter 12. Bootstrapping and Crowdfunding for Resources12.1 What is Bootstrapping?12.2 Bootstrapping Strategies12.3 Crowdfunding Versus Crowdsourcing12.4 Crowdfunding Startups and Entrepreneurships12.5 The Four Contexts for Crowdfunding12.6 A Quick Guide to Successful CrowdfundingChapter 13.
Financing for Startups13.1 What is Equity Financing?13.2 The Basics of Valuation13.3 Angel Investors13.4 Venture Capitalists (VCS)13.5 Due DiligenceChapter 14. Navigating Legal and IP Issues14.1 Legal Considerations14.
2 Types of Legal Structures14.3 Legal Mistakes Made by Startups14.4 Intellectual Property (IP)14.5 Global IP Theft14.6 Common IP Traps14.7 Hiring EmployeesChapter 15. Engaging Customers Through Marketing15.1 What is Entrepreneurial Marketing15.
2 The Basic Principles of Marketing15.3 Building a Brand15.4 Marketing Tools for Entrepreneurs15.5 Creating Your Personal BrandChapter 16. Supporting Social Entrepreneurship16.1 The Role of Social Entprenreneurship16.2 Social Entrepreneurship and Wicked Problems16.3 Types of Social Entrepreneurship16.
4 Capital Markets for Social Entrepreneurs16.5 Social Entrepreneurs and Their Stakeholders16.6 Differences Between Social Entrepreneurship and Corporate Social Responsibility16.7 Social Entrepreneurship and Audacious Ideas16.8 Global EntrepreneurshipGlossarySupplement A - Financial Statements and Projections for StartupsSupplement B - The Pitch.