PrefaceAcknowledgmentsAbout the AuthorsPart I. Entrepreneurship Is a Life SkillCHAPTER 1: Practicing Entrepreneurship 1.1 Entrepreneurship Requires Action and Practice 1.2 Entrepreneurship May Be Different From What You Think 1.3 Types of Entrepreneurship 1.4 Entrepreneurship Is a Method, Not a Process 1.5 The Method Involves Creating the Future, Not Predicting It 1.6 The Key Components of the Entrepreneurship Method 1.

7 Entrepreneurship Requires Deliberate Practice 1.8 How This Book Will Help You Practice Entrepreneurship Summary Key Terms Case Study: Saurbh Gupta, founder, Gyan-I Inc.CHAPTER 2: Activating an Entrepreneurial Mindset 2.1 The Power of Mindset 2.2 What Is Mindset? 2.3 The Self-Leadership Habit 2.4 The Creativity Habit 2.5 The Improvisation Habit 2.

6 The Mindset as the Pathway to Action Summary Key Terms Case Study: Maliha Khalid, founder and CEO, DoctoryPart II. Creating and Developing OpportunitiesCHAPTER 3: Creating and Recognizing New Opportunities 3.1 The Entrepreneurial Mindset and Opportunity Recognition 3.2 Opportunities Start With Thousands of Ideas 3.3 Four Pathways to Opportunity Identification 3.4 Alertness, Prior Knowledge, and Pattern Recognition 3.5 From Idea Generation to Opportunity Recognition Summary Key Terms Case Study: Jillian Lakritz, founder, Yoee BabyCHAPTER 4: Using Design Thinking 4.1 What Is Design Thinking? 4.

2 Design Thinking as a Human-Centered Process 4.3 Design Thinking Requires Empathy 4.4 The Design-Thinking Process: Inspiration, Ideation, Implementation 4.5 Pathways Toward Observation and Insights 4.6 Interviewing as a Useful Technique for Identifying Needs 4.7 Variations of the Design-Thinking Process Summary Key Terms Case Study: Anton Yakushin, cofounder and CEO, VentureBlocksCHAPTER 5: Building Business Models 5.1 What Is a Business Model? 5.2 The Four Parts of a Business Model 5.

3 The Customer Value Proposition (CVP) 5.4 Different Types of CVPs and Customer Segments 5.5 The Business Model Canvas (BMC) Summary Key Terms Case Study: Gautam Gupta, cofounder, NatureBoxCHAPTER 6: Developing Your Customers 6.1 Customers and Markets 6.2 Types of Customers 6.3 Customer Segmentation 6.4 Target Customer Group 6.5 Customer Personas 6.

6 Customer Journey Mapping Process 6.7 Market Sizing Summary Key Terms Case Study: Haim Saban, The Mighty Morphin'' Power RangersCHAPTER 7: Testing and Experimenting With New Ideas 7.1 Experiments: What They Are and Why We Do Them 7.2 Types of Experiments 7.3 A Deeper Look at Prototypes 7.4 Hypothesis Testing and the Scientific Method Applied to Entrepreneurship 7.5 The Experimentation Template 7.6 Interviewing for Customer Feedback Summary Key Terms Case Study: Katrina Lake, CEO, Stitch FixCHAPTER 8: Developing Networks and Building Teams 8.

1 The Power of Networks 8.2 The Value of Networks 8.3 Building Networks 8.4 Virtual Networking 8.5 Networking to Build the Founding Team Summary Key Terms Case Study: Jeff Goudie, AmeriCan PackagingPart III. Evaluating and Acting on OpportunitiesCHAPTER 9: Creating Revenue Models 9.1 What Is a Revenue Model? 9.2 Different Types of Revenue Models 9.

3 Generating Revenue From "Free" 9.4 Revenue and Cost Drivers 9.5 Pricing Strategies 9.6 Calculating Price Summary Key Terms Case Study: Balaji Viswanathan, founder, Invento RoboticsCHAPTER 10: Planning for Entrepreneurs 10.1 What Is Planning? 10.2 Planning Starts With a Vision 10.3 Plans Take Many Forms 10.4 Questions to Ask During Planning 10.

5 The Business Plan Debate 10.6 Tips for Writing Any Type of Plan Summary Key Terms Case Study: Boyd Cohen, cofounder, IoMobCHAPTER 11: Anticipating Failure 11.1 Failure and Entrepreneurship 11.2 The Failure Spectrum 11.3 Fear of Failure 11.4 Learning From Failure 11.5 Getting Gritty: Building a Tolerance for Failure Summary Key Terms Case Study: Emily Lagasse, founder, Petwell Supply Co.Part IV.

Supporting New OpportunitiesCHAPTER 12: Bootstrapping and Crowdfunding for Resources 12.1 What Is Bootstrapping? 12.2 Bootstrapping Strategies 12.3 Crowdfunding Versus Crowdsourcing 12.4 Crowdfunding Startups and Entrepreneurships 12.5 The Four Contexts for Crowdfunding 12.6 A Quick Guide to Successful Crowdfunding Summary Key Terms Case Study: Daymond John, founder, FUBUCHAPTER 13: Financing for Startups 13.1 What Is Equity Financing? 13.

2 The Basics of Valuation 13.3 Angel Investors 13.4 Venture Capitalists 13.5 Due Diligence Summary Key Terms Case Study: Rich Palmer, founder, GravytySUPPLEMENT A: Financial Statements and Projections for Startups Financial Projections for Startups Three Essential Financial Statements Linkages Between the Three Financial Statements The Journey of Cash: The Cash Conversion Cycle Building Pro Forma Financial Statements Building Assumptions: Operating Policies and Other Key Assumptions Summary Key TermsCHAPTER 14: Navigating Legal and IP Issues 14.1 Legal Considerations 14.2 Types of Legal Structures 14.3 Legal Mistakes Made by Startups 14.4 Intellectual Property (IP) 14.

5 Global IP Theft 14.6 Common IP Traps 14.7 Hiring Employees Summary Key Terms Case Study: Matthew Vega-Sanz, cofounder, LulaCHAPTER 15: Engaging Customers Through Marketing 15.1 What Is Entrepreneurial Marketing? 15.2 The Basic Principles of Marketing 15.3 Building a Brand 15.4 Entrepreneurial Marketing 15.5 Creating Your Personal Brand Summary Key Terms Case Study: Justin Real, founder, RealplaySUPPLEMENT B: The Pitch Deck Types of Pitches Overview of the Pitch Deck The Pitch Deck The Question and Answer Period Public Speaking Tips Summary Key TermCHAPTER 16: Supporting Social Entrepreneurship 16.

1 The Role of Social Entrepreneurship 16.2 Social Entrepreneurship and Wicked Problems 16.3 Types of Social Entrepreneurship 16.4 Capital Markets for Social Entrepreneurs 16.5 Social Entrepreneurs and Their Stakeholders 16.6 Differences Between Social Entrepreneurship and Corporate Social Responsibility 16.7 Social Entrepreneurship and Audacious Ideas 16.8 Global Entrepreneurship Summary Key Terms Case Study: Brandale Randolph, founder and CEO, 1854 Cycling CompanyGlossaryNotesName IndexSubject Index.