ContentsPrefaceChapter I: WHO ARE THE NEW CONSUMERS? Definition of the new consumers Emergence of the new consumers The 20 new consumer countries The special case of China Over-consumption and sustainable consumption Appendix: GNI and its shortcomingsChapter II: CARS: DRIVING US BACKWARDS Car numbers Environmental problems The cars phenomenon in developed countries A better road ahead ConclusionChapter III: MEAT: JUICY STEAKS AND HIDDEN COSTS Concealed costs of the meat economy The grain connection The water connection The future outlook The carnivorous cultureChapter IV: FURTHER RESOURCE LINKAGES: HOUSEHOLD ELECTRICITY, ECO-FOOTPRINTS AND HUMAN NUMBERS Household electricity Ecological footprints PopulationChapter V: CHINA: A GIANT AWAKE AND ROARING The new consumers The new consumers' future Meat Cars Household electricity Environmental impacts The big picture Chapter VI: INDIA: THE SECOND "BIGGIE" India's new consumers Meat Cars Environmental problems ConclusionChapter VII: THE BIG PICTURE Asia: Saudi Arabia Africa: South Africa Latin America: Brazil, Mexico Eastern Europe: Russia Five economic superpowers The new consumers, present and future Globalization HIV/AIDS and other diseases The have-nots ConclusionChapter VIII: SUSTAINABLE CONSUMPTION: WHAT'S THAT AND WHERE DO WE FIND IT? The drivers of consumption Eco-technologies: an imperative ConclusionChapter IX: SUSTAINABLE CONSUMPTION: HOW TO GET FROM HERE TO THERE Making a personal difference The Auroville experiment The biggest question Beyond today's consumption Appendix AAppendix B Notes Index Table I.1 The world's 20 largest economies in 2002 Table I.2 The new consumers in 2000 Table II.1 The new consumers' cars in 1990 and 2000 Table III.1 Meat and grain in 2000 Table III.2 Grain and meat demand 1997-2020 Table IV.1 CO2 emissions in 2000 Table IV.2 Ecological footprints Table IV.

3 Population Table VII.1 Five economic superpowers Table VII.2 The new consumers and the economy in 2000 and 2010 Table VII.3 TVs and personal computers in 2000 Figure I.1 Income distribution, late 1990sLibrary of Congress Subject Headings for this publication: Economic development Environmental aspects, Consumption (Economics) Environmental aspects, Sustainable development, Environmental responsibility.