A storyteller at heart, Myers offers readers plenty of solid tips and practical advice that any entrepreneur and small business owner can appreciate and apply. But he also challenges these same entrepreneurs and small business owners to get "e;out of their comfort zone"e; and embrace creative new strategies such as employee accountability and second chances, niche marketing, and using your book as your hook. Myers shows small business owners and entrepreneurs to not only hit the curveballs that are thrown their way, but actually use them to grow their business like never before.