This book tells you how to build a successful freelance business around supplying publishing services. The publishing industry depends on freelancers: writers and editors, proofreaders and designers, PR and typesetters. For those in the know, there is a wealth of opportunities on offer. Graduates, retired professionals, in-house editors, career-changers - more and more people are taking the plunge and going freelance. You can succeed as a freelancer in publishing, and this book shows you how. It includes top tips; insider knowledge and case studies; information on how to market yourself, deal with finance and find out what your clients are looking for - plus invaluable insights from other successful freelancers and industry experts.REVIEWS:''There is little doubt that the future is freelanceA" in the publishing world. This book will help you to make the future work for you.
'' Andrew Crofts, Author and Ghostwriter ''A must-have for any freelancer who wants to earn a decent living in publishing'' Katie Kirk, Director, Freelancers In The UKAUTHOR BIOG:Emma Murray and Charlie Wilson are freelance writers and editors who have worked for many publishers and authors for many years. Through her business Perfectly Write, Charlie provides services such as book writing, critiquing, editing and proofreading, also giving talks on freelancing as a career option. Emma swapped her career as a marketing executive for supplying freelancing and editorial consultancy services. Emma occasionally writes in industry trade publications and gives talks to aspiring freelancers about how to make a success of their business.CONTENTS:AcknowledgementsIntroductionWhat''s this book about?Who''s this book for?Why did we write this book?Who are the authors?How do I use this book?How can I find out more about freelancing?1. Suits You, Sir?Having the necessary abilityDrawing on experienceThinking about qualificationsLoving your jobDonning your business capBeing your own bossDealing with financial uncertaintyHandling technologyCoping with ebb and flowOrganizing your workloadHandling rejectionBeing a people-personWorking from homeBalancing home and workConsidering your health2. Setting Up ShopConsidering your timingChecking that you will be self-employedDetermining your business structureRegistering as self-employedSetting up Class 2 National Insurance paymentsChoosing a business namePreparing your work environment3. Running Your BusinessProtecting yourself with terms and conditionsSetting clear boundaries- the project agreementSigning confidentiality agreementsUnderstanding copyrightSafeguarding your dataManaging your workloadKeeping happy, healthy, and productiveGoing in-houseEvolving your businessTaking time offSummary4.
Money, Money, MoneySetting your ratesCharging clientsGetting paid on timeDeducting business expensesFiling your tax returnPaying your taxesOpening a business bank accountFinding help5. Marketing Your BusinessDefining your marketing strategyRepresenting your businessSending mailshotsBuilding your own websiteSelling yourselfWorking for free6. Keeping Up with the Kids- Digital MarketingGetting rankedSocializing virtual-styleGoing viralPaying for the privilegeMaintaining your digital presenceBlogging for your supperSeeing is believingOver to the experts- The freelancer''s guide to building their reputation on the internetCase study- Creative marketing7. Working with FrenemiesCollaborating with your competitorsResearching your competitionEstablishing contactPassing the buckBranching outFinding a mentorMotivating each otherRanting about ratesWorking togetherCase study- Contacts, contacts, contacts8. Dealing with Different Types of ClientsTaking a professional approachAccepting and following the briefBeing friendly - to a pointDealing with difficult clientsWorking with different clientsCase study- Standing in the author''s shoesCase study- Seeing clients from both sides of the fence9. Exploring All AvenuesWhich is the best role for you?Choosing your freelance roleOver to the experts10. Inspirational StoriesA journey through publishingThe accidental freelancerCalling all freelancers!Is it catching? Viral and digital marketing in the book worldIf at first you don''t succeed.Useful ContactsIndex.