Consumer Culture: An Introduction Gjoko Muratovski Chapter 1 Icons of Popular Culture: Religious Dimensions of Branding Gjoko Muratovski Chapter 2 Business, National Identities and International Politics: The Role of Built Environments and Architectural Propaganda in Nation Branding Gjoko Muratovski Chapter 3 Race, Advertisements and YouTube: Identity and Nationality Kathleen Connellan Chapter 4 The Use of Gold Rush Nostalgia on Wine Labels: Brief History of New Zealand's Central Otago Wine Region Lloyd Carpenter Chapter 5 Mad Men and Women: Construction and Management of Advertising Executives in Popular Culture Anne Peirson-Smith Chapter 6 The Big Earn: A Study of Criminal Business Enterprises in Popular Culture Carolyn Beasley Chapter 7 Brand IKEA in a Global Cultural Economy: A Case Study Susie Khamis Chapter 8 The 'Good' Corporation: The Uneasy Relationship Between Reputation and Responsibility Robert Crocker Chapter 9 Acceleration in Consumerism, Technology and Sustainability Robert Crocker Notes on Contributors.