Targeted National Print Media review mailing to children's book review media, including Kirkus Review, The Horn Book, Publisher's Weekly, Children's Bookwatch, etc. Targeted National Print Media review mailing to library book review media, including School Library Journal, and Booklist. Outreach to blogs targeting librarian & children's book reviewers, including A Fuse #8 Production, 100 Scope Notes, Out of the Box, Jen Robinson's Book Page, etc. Outreach to blogs about illustration, including Brain Pickings, etc. Display at publisher booths at select industry conferences and international book fairs. Social Media promotion through Facebook (Simply Read Books), Twitter (@simplyreadbooks), and Pinterest (Simply Read Books). Book launch and events in Vancouver, BC, Canada.