This is a real estate primer for C-suite executives who are new to real estate, executives who started in e-commerce but have moved into brick and mortar, wholesale brand executives establishing retail stores, and private equity investors. Real estate is specialty retail's largest asset, largest liability, largest use of capital, and largest expense category. Real estate decisions, even for moderate-size chains, commit tens of millions of dollars in capital and future lease obligations. Great real estate can significantly leverage results and poor real estate choices can derail all other best efforts.Steve Morris has spent more than 25 years helping specialty retailers improve their real estate supply chain with business service solutions that include analytics, deal negotiation, store design and construction, lease administration, and technology. In this book, he teaches you how execute a real estate strategy for successful, profitable, and sustainable business.