Author Bio Author Dedication Author Acknowledgements Introduction Part I: My $2.6 Billion Mistake Chapter 1: Muscle Memory and Scar Tissue A Revolution in Business Intelligence The Rollercoaster of Product-Market Fit Chapter 2: Disruption Is Cool Until it Happens to You Amazon's Big Move The Modern Data Stack Is Born The Ecosystem Effect Chapter 3: How Partner Ecosystems Saved My Career Part II: The Ecosystem Revolution Chapter 4: Decoding the Confusing Language of Partnerships Chapter 5: Why Legacy Partnerships Were Set Up to Fail Chapter 6: The Ecosystem Data Layer Arrives Chapter 7: Why Now? The Disruption of Growth As We Know It. Inbound Marketing and The Great AI Reset Outbound Sales: A Negative-Sum Game A Targeted Attack on Targeted Ads Sales Intelligence: The Bundling Era Product-Led Growth: A Different Animal Another Door Opens Part III: Beginning Your ELG Journey Chapter 8: Is ELG Right For Me? Chapter 9: Getting Buy-In for ELG Setting The Right Goals Attributing Success to ELG Sourced vs Influenced Outcomes Measuring Attribution Eliminating Partner Team Baggage Push versus Pull Unmanaged Partners Conclusion Chapter 10: Overcoming Security and Privacy Objections Can I Trust My ELG Platform? Does ELG Itself Expose Me to Risk? The Purpose of ELG Platforms ELG Platform Features that Contain Risk Common Data Sharing Strategies Conclusion Chapter 11: Powering Up Your Account Mapping Matrix Part IV: The ELG Playbooks Chapter 12: The ELG Playbook Map Chapter 13: Ecosystem Development: Populate Your Partner Ecosystem with Winners Prioritizing Partners Curating Data Access The Partner Prioritization Matrix Conclusion: Your Ecosystem Development Playbook Chapter 14: Ecosystem-Led Marketing: Fill Your Funnel with Ecosystem Qualified Leads The Ecosystem Qualified Lead (EQL) Generating EQLs With Second-Party Data Marketing Automation and Account-Based Marketing Outbound: Upgrade your SDRs to PDRs Building a Qualified SDR Pipeline Automating Targeted SDR Sequences Reinventing Event Strategy Turning Investors into Pipeline Generation Engines Conclusion: Your Ecosystem-Led Marketing Playbook Chapter 15: Ecosystem-Led Sales: Close Bigger, Better Customers Faster Strategy and Buy-In: The ELG Sales Tetrahedron Meeting Sellers Where They Are Co-Selling Hyperscaler Cloud Marketplaces Training, Enablement, and Accountability Conclusion: Your Ecosystem-Led Sales Playbook Chapter 16: Ecosystem-Led Customer Success: Eliminate Churn and Grow Accounts Driving Customer Success with Tech Partners Driving Customer Success with Channel Partners Conclusion: Your Ecosystem-Led Customer Success Playbook Conclusion: The Future of ELG Glossary Bibliography Index.