Learn to: Incorporate stocks into your investment plan Ride out the highs and lows of the market Balance risks and rewards to reach your goals Profit from emerging megatrends and sector opportunities Grow your stock investments in today's changing environment This practical guide gives you proven strategies for selecting and managing profitable investments in either a bear or bull market. You'll discover how to navigate the new economic landscape and choose the right stocks for different situations -- and you'll find fresh real-world examples that show you how to maximize your returns. Stock investing 101 -- understand stock value, assess your finances, set your investing goals, and know your investing style Risky business -- get the 4-1-1 on risk, and understand how you can plan around it to keep your money growing The more you know -- discover how to stay on top of financial news, read stock tables, and work with brokers to become a more knowledgeable investor Before you buy -- find out how to evaluate a company's financial heah&health; brush up on emerging sectors, industries, and megatrends; and understand the effects of politics on stocks Use smart stock strategy -- find tips and tactics for using brokerage orders, trying trade triggers, keeping the taxman at bay, and more Open the book and find: Tips on how to take stock of your current financial situation and goals Common approaches to stock investing Pointers for adding exchange-traded funds to your investing mix Basic accounting methods for choosing winning stocks Information on investing tactics such as brokerage orders and trade triggers Considerations for when your stock portfolio is down The latest resources for stock investors.