"I found it hard to put down . The Beatles and Fandom is absolutely recommended reading for Beatles researchers and music fandom scholars." - IASPM Journal "Mills takes a deep dive into the Beatles' history, and he explains their influential longevity and sustained credence as a group and as individual musical entities . [Those] in the world of academia will find this journey to understanding the artistic phenomenon known as the Beatles--where, why, and how it began and why it still continues--right down Penny Lane. Summing Up: Recommended. Graduate students, researchers, faculty." - CHOICE "[T]his book is primarily an academic study and is a globally researched project that reflects how the band's influence imparts nostalgia not from a whimsical standpoint, but as a deep-seated thought-provoking exposition that leans on the reader to get underneath the superficial . I give this 4 out of 4 beetles.

" -- Beatles-Freak's Reviews "A fresh, comprehensive take on the fans we thought we knew for all these years! The Beatles and Fandom will be an indispensable resource for Beatles and pop culture scholars, as well as a fascinating read for anyone else seeking to know more about fans of the Fabs." -- Katie Kapurch, Assistant Professor of English, Texas State, USA, and co-editor of New Critical Perspectives on the Beatles (2016) " The Beatles and Fandom shows how looking back can be a way of creating new communities, mash-ups, tributes and commentaries. Covering an impressive variety of fan practices and media, Richard Mills challenges stereotypes and engages with the real complexities and pleasures of Beatles fandom. Whether analysing the 'journalist-as-superfan', Beatles Monthly or the band's presence on YouTube, this thought-provoking book leaves no room for doubt: fan studies is fab." -- Matt Hills, Professor of Journalism and Media, University of Huddersfield, UK, and author of Fan Cultures (2002).