How to create effective, attractive content for the World Wide Web. Designed for content providers, authors and writers, it explains in straightforward language how to take advantage of the many opportunities offered by this electronic medium.Part 1 outlines these opportunities, explains the theory of hyperlinkage, and discusses 'third-generation websites' using visual metaphor to aid navigation. Part 2 is a practical tutorial covering HTML, style in hypertext writing, effective use of images, and creating a homepage.