In October 2022, Elon Musk marched through Twitters front doors carrying a kitchen sink, tweeting a message to his millions of followers: let that sink in. His takeover came with the promise of fundamental changes, but nothing could prepare the company for the chaos to come - brutal, sometimes arbitrary mass firings, an exodus of advertisers and blue-tick celebrities, and a vicious Shakespearean battle for control. With unique access to Twitter employees and Musks confidants, this is the astonishing story from all sides, revealing a wealth of new details. Follow the darkly comic, self-inflicted, and sometimes frightening events that led Elon into an emotional downward spiral.