Table of Contents Preface delete 1 Introduction delete 5 Part I: Empire of the 1. Towards Felix the Cat delete 11 2. Baby Steps delete 15 3. In the Beginning Was the Word: Radio delete 17 4. The Numbers Racket delete 22 5. The Wasteland delete 28 6. Greener Grass delete 54 Part II: Wired 7. Walson's Mountain delete 63 8.

 The Green Channel delete 71 9. Into the Skies, Junior Birdmen! delete 78 Part III: The Company 10. Title Fights: The King of Pay TV delete 89 11. The Movie Duels delete 97 12. Fallout delete 108 13. The Wall delete 116 14. A Voice All Its Own delete 127 15. Hard on Old Eyes delete 152 16.

 Expanding the Brand delete 160 17. Golden Age delete 185 18. Fall and Rise delete 207 19. Road Signs delete 224 Appendix A: On the HBO Front Lines: Film Evaluator Youssef Kdiry delete 239 Appendix B: Putting the Puzzle Together: Scheduler Jeff Kagan delete 243 Appendix C: HBO Home Entertainment's Henry McGee delete 259 Bibliography delete 267 Index delete 271.