Alfredo Mendoza, or Alfredo, as he prefers to be called, comes from a humbling background. Born in a below-poverty town of less than 1,500 residents. His family relocated to the city of Morelia, Michoacán, Mexico when he was 8 years old. Once at the city, Alfredo learned to make a living on the streets by selling chewing-gum to people, singing in public transportation buses and restaurants, polishing shoes, washing cars, and just about any money generating activity. As a typical child of the streets, or social parasite, as he was called, academically uneducated, he was destined to failure and poverty.He became interested in personal development at the age of 9. His inner voice told him to keep on fighting for something better and he did. Upon his arrival to United States, he built a very successful janitorial services company.

In spite of, his English language dominance being below the level of the American born/raised residents, he decided to attend Golden West College, where he earned his Associate in Arts Degree; although, it took him almost 6 years instead of 2 years to achieve it. Then, he attended The Minority Medical Education Program (MMEP) at Yale University. Eventually, he graduated from Chapman University with a Degree in Business Administration. Upon graduation, he built a very successful organization within the financial services industry where he became top-10 ranking sales and trainer executive with an international financial services corporation. He has trained and coached thousands of people in finances, business, relationships, and in personal development. He is also an accomplished song writer, singer, and performer. He now oversees operations of a successful conglomerate family business.