"If you're an aspiring 3D motion graphics artist, Cinema 4D Apprenticeshould be your first resource to get started. Kent does an incredibly thorough job of covering the essentials in a clear and concise manner. Inside this book is the knowledge motion designers need to succeed in a production environment."-Paul Babb, President/CEO at MAXON Computer, Inc. "CINEMA 4D Apprenticegets you up and running quickly. Having a resource that is easy to reference is important when tackling a program that has the breadth and scope of MAXON CINEMA 4D's R16. Kent McQuilkin does an excellent job of keeping you on track with enough to help you find your footing as you begin to design and animate in 3D." -Ko Maruyama, CreativeMac "This book is a very comprehensive teaching aid for any 3D Motion Graphics Artist about to use, or is struggling with, the Maxon Cinema 4D combined with Adobe After Effects software packages.

I don't earn my living as a Graphics Artist - but the book explains each step so clearly and I was so thoroughly intrigued that I couldn't put it down, flicking back and forth to check explanations in previous lessons which I'd skipped over but really needed to understand - I was thoroughly hooked! Definitely a 'must-have' for everyone who works in this area of production." - Wendy Laybourn FBKS - Network Nine my living as a Graphics Artist - but the book explains each step so clearly and I was so thoroughly intrigued that I couldn't put it down, flicking back and forth to check explanations in previous lessons which I'd skipped over but really needed to understand - I was thoroughly hooked! Definitely a 'must-have' for everyone who works in this area of production." - Wendy Laybourn FBKS - Network Nine.