'A fantastic and approachable journey to understand the capability and limitations of the human brain and what we can do about it to improve technology and our world in general. McLaughlin offers the reader relatable true stories, helping us understand why catastrophes like Chernobyl or a miraculous emergency plane landing on the Hudson can happen. The common denominator is human limitations and errors. We can either pretend we are error-proof or accept that humans are fallible. The latter allows us to adequately design and engineer solutions to prevent errors from being fatal and build a safer and more equitable society. This book is a must-read for anyone wanting to understand why we can forget very important things, or struggle to use a piece of technology.' Celia Hodent, Ph.D.

in psychology, UX strategist, author of The Gamer's Brain, The Psychology of Video Games, and What UX is Really About.